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Olivia Wilde has mastered that effortless, lit-from-within glow — and it turns out, the secret isn’t complicated. The actress leans on the Tower 28 BeachPlease Cream Blush to get that soft, skin-like flush that looks fresh, never overdone.
The exact shade she used, Magic Hour, lives in celebrity makeup artist Jo Baker’s kit, which she used while prepping Wilde for her San Francisco press tour for The Invite. The creamy formula melts into the skin, adding just enough warmth and color to mimic a natural flush rather than sitting on top like a traditional powder.
Get the Tower 28 BeachPlease Cream Blush for $20 at Amazon! Please note, prices are accurate as of the publishing date but are subject to change.
The creamy, balm-like texture feels lightweight but still delivers buildable pigment, so you can go from a subtle wash of color to something more defined without it ever looking heavy. It’s infused with skin-friendly ingredients like green tea extract and aloe vera, which help soothe and hydrate while you wear it — making it especially ideal if your skin tends to be dry or sensitive. And, instead of clinging to texture or emphasizing pores, it blends seamlessly, giving cheeks a smooth, slightly dewy finish that catches the light in the most flattering way.
To apply, tap it onto the apples of your cheeks with your fingers for a quick, diffused flush or use a dense brush to build and sculpt a bit more color higher on the cheekbones for a lifted effect. Because of its creamy consistency, it layers beautifully over foundation, tinted moisturizer or even bare skin without disrupting what’s underneath. A little goes a long way, but the formula is forgiving enough that you can keep building without worrying about harsh edges.
An Amazon shopper called it “perfectly natural,” while another said it’s the “MVP of effortless glow.”
If you’re after that effortless, Wilde–level glow, this is one of those products that makes it surprisingly easy. Add it to your routine and tap it on for a natural flush in seconds!
Get the Tower 28 BeachPlease Cream Blush for $20 at Amazon! Please note, prices are accurate as of the publishing date but are subject to change.
Looking for something else? Explore more cream blushes here and don’t forget to check out all of Amazon’s Daily Deals for more great finds!
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