Style has long yearned for the ocean. From Vivienne Westwood’s iconic shipwrecked collections to Jean Paul Gaultier’s nautical striped sailor tops, there’s certainly no shortage of maritime motifs in the grand fashion canon.
Likewise, what lurks beneath the waves has never failed to yield inspiration. Alexander McQueen’s spring/summer 2010 runway collection, Plato’s Atlantis, serves as the benchmark for underwater sartorial themes, inspiring other designers to follow suit. Think JW Anderson’s dolphin print tops, Iris Van Herpen’s technological jelly fish-esque concoctions and Burberry’s ethereal shell prints. Not forgetting Sardine Summer, which took Europe street style by storm last year.
Now, fashion has a new muse – and we’re equally as enthralled as we are somewhat baffled by it. Sharks have arisen from the depths as the new It-animal on the scene, peppering both clothing and accessories across the board. From beaded bags to classic Jaws merch, the widely-feared fish have taken on a whole new sartorial cachet in time for spring/summer 2026.
While it seems an unlikely pairing at first, this unexpected aesthetic makes perfect sense. Kitsch but scary (sexy!) and divinely cinematic, shark-inspired designs are swimming up the ranks with gusto courtesy of brands such as Roberto Cavalli, Staud and Cece Jewellery. Given their shared reputation for being wildly misunderstood, it’s little wonder the style set feels an affinity with these finned creatures.
Invest in some pieces with major bite this season and discover the best shark-themed pieces below.
Shark-inspired pieces to shop now:
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