Princess Beatrice re-emerges in London wearing the ultimate heatwave dress

Opting for a fabulous dress by Cefinn, Beatrice chose the now-defunct brand’s ‘Alice’ design, which is a relaxed, cotton-poplin style that comes complete with a belt at the waist.

The voluminous sleeves gave the overall look a fashion-forward edge, and the sleek, gathered cuffs made for a streamlined finish.

Keeping her choice of accessories to the bare minimum, Beatrice chose delicate gold jewellery and a pair of black, Mary Jane-style ballet pumps.

Wearing cotton, like Beatrice, in the heatwave, is one of the best fashion hacks to remember. “Cotton is lightweight, soft on the skin, and allows the air to circulate, which helps to keep you cool and comfortable on super hot days,” fashion designer at Spirit & Grace, Emily Holmes Naden, tells HELLO!.

It’s easy to throw on, and instantly looks smart, tailored and pristine with minimal effort.

Beatrice’s dress is clearly one of her favourites; she first wore it in 2020.

Cefinn is the fashion brand founded by Lady Cameron, former Prime Minister David Cameron’s wife. Her womenswear label was established in 2017, one year after her husband stepped down from his role as PM.

The brand was an instant big hit with shoppers, with dresses being the most coveted item. Tailoring was a big outlet in the design of her clothes, and in a passage online, the brand remarked: “Our goal is to ensure that you look and feel great from work to weekend, desk to dinner, and at those unforgettable special occasions.”

Sadly, in 2025, Samantha was forced to close her fashion label after eight years. In a post on Instagram, she said at the time: “Dearest followers, I would like to let you know that after eight amazing years of entrepreneurial highs and lows, I will not be presenting a spring/summer 2026 collection in the new year. As a result of this, I have begun the process of winding down the future operations at my fashion brand Cefinn.”

Despite the company closing its doors, the fashion label certainly had the royal stamp of approval. As well as Beatrice donning its items, her royal relative, the Princess of Wales, wore the label on a handful of occasions, as did her mother, Carole Middleton.