Kylie Jenner put an ethereal spin on the naked dress trend to launch her new Natural Blur Brightening Powder from Kylie Cosmetics. The beauty mogul took to Instagram on June 24 to share the exciting news alongside a daring campaign photograph.
The snap showed Kylie posing in a completely sheer mini dress made from delicate, barely-there mesh. Ruffled layers of tulle adorned the shoulders, adding a playful and whimsical touch. The garment was layered over a silky nude bra and matching underwear.
Kylie’s luscious locks were slicked back into an elegant updo while her makeup was left natural and radiant, courtesy of a glowing complexion, subtle blush, and nude lip.
In the caption, she penned: “Say hello to brighter-looking skin. Our NEW natural blur brightening powder is formulated to instantly brighten and blur while remaining hydrating, comfortable, and breathable all day long. Crease-resistant, sweat- and humidity-proof with a soft-focus finish. Now available at kyliecosmetics.com and @ultabeauty!”
At its core, the naked dress trend is defined by its barely-there materials, sheer mesh, metallic knits, chainmail, lace, and airy organza all play a part in its ethereal appeal.
Kylie Cosmetics
The new launch comes after Kylie went on a brand trip to Turks and Caicos at the beginning of June. The beauty founder recreated her 2019 “Kylie summer trip” courtesy of her makeup brand, Kylie Cosmetics.
Back in October, Kylie celebrated 10 years of her beauty brand with a limited edition drop that honoured her infamous King Kylie era. The nostalgic period was punctuated by turquoise tresses, chunky silver skull rings, Céline luggage totes, and Lady Killer x Tumblr Girls.
© Kylie CosmeticsThe brand has since expanded into fragrance, with the newest launch having occurred in January. The new Cosmic Intense scent expands Kylie’s bestselling Cosmic fragrance lineup, offering a rich, sensual warmth perfectly timed for Valentine’s Day. Cosmic Intense officially dropped on the Kylie Cosmetics website on January 21.
© Kylie CosmeticsThe range began with the launch of the original Cosmic by Kylie Jenner, a sweet, vanilla-forward gourmand infused with amber, blood orange and star jasmine. The scent was encased in a clear glass bottle with an abstract-shaped lid. Building on its popularity, Kylie later unveiled Cosmic 2.0 – a more daring interpretation with brighter fruit notes and added spice – housed in a sleek metallic chrome bottle.
Cosmic Intense is encased in a bold red bottle, elevating the original fragrance with a more seductive gourmand twist. “When creating this, I kept thinking about how to make my favorite parts of COSMIC even more irresistible,” shared Kylie.
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