Hailey Bieber is our summer inspiration after seeing her in a tiny thong bikini.
The 29-year-old looked stunning in promotional photos for Italian swimwear brand Calzedonia, after she was named its new digital brand ambassador in May.
Hailey left little to the imagination in a pink string two-piece that showed off her summer glow, toned abs, and all-around remarkable physique.
Calzedonia shared a gorgeous photo of Hailey on Instagram from the shoot in Palm Springs, wearing items from the new Minimal Fit collection while holding a melting ice cream.
“Soft pink, strong energy, @haileybieber wearing our Minimal Fit Candy Pink bikini,” the post read.
Other photos from the shoot show Hailey leaning with her hands against a tree, and another of her gazing into the camera, both of which highlight her derriere.
“The campaign brings together Calzedonia and Hailey Bieber, capturing modern summer glamour through retro-inspired swim silhouettes and effortless ‘California cool’ style,” the brand said in a press release.
© Courtesy of CalzedoniaThe photos also showed off Hailey’s enviable bronzed skin, which may have had a helping hand from Rhode’s newly released summer ’26 collection, which dropped on June 9.
Hailey revealed last week that her brand, Rhode, is releasing a new collection of bronzed, glowy essentials “to bring from the sand to the city and everywhere in between.”
© Courtesy of CalzedoniaThe collection put a sizzling twist on the brand’s best-selling lineup and includes three new products: Pocket Bronze, a stick for contouring cheeks and adding warmth to the complexion, Pocket Brush, a double-ended tool for blending, and Highlight Milk, a shimmery iteration on Rhode’s bestselling Glazing Milk.
The Peptide Lip Tint and Peptide Lip Shape will also be available in new bronzy and pearlescent hues.
And it’s not just makeup that Hailey unveiled. She will also stock limited-edition merch, including a terry cloth bag and a terry towel for the beach. The Signature Lip Case and Snap-On Lip Case have also been introduced in Colada and Bronze shades.
© RhodeTo announce the news, Hailey shared more sizzling bikini photos, showing off her sculpted abs in a brown two-piece that featured a simple triangle top with matching micro pants. Her luscious locks were left down while her makeup oozed bronzed glam, courtesy of Rhode’s coveted new products.
The summer launch marks the first time Rhode has expanded into bronzers. Available in eight different hues, the cream bronzer remains hydrating while offering buildable color that glides seamlessly onto skin.
Last year, Hailey announced that Rhode had been acquired by e.l.f. Beauty in a $1 billion deal that came only three years after she debuted her company.
© InstagramHailey, who has continued to serve as the chief creative officer, wrote on social media last May that the deal marked the “next chapter” for the brand.
“Our partnership with e.l.f. Beauty marks an incredible opportunity to elevate and accelerate our ability to reach more of our community with even more innovative products and widen our distribution globally,” she said in the announcement.
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