Gwyneth Paltrow’s son Moses Martin makes modeling debut in Burberry ad campaign

Moses is entering the spotlight.

Gwyneth Paltrow and Chris Martin’s son Moses Martin made his modeling debut for Burberry Wednesday, starring in the British brand’s newest ad campaign.

 The photo shoot, titled “Escape to the Countryside,” was “inspired by the brand’s roots in the great outdoors and its history of adventure,” per a press release.

Martin, 20, stars alongside Edie Campbell, Nora Attal and Sang Woo Kim in the pics, modeling items like a backpack in the iconic Burberry check as well as a polo, T-shirt, button-up and more styles.

It seems the Brown University student is not only following in his sister’s modeling footsteps but also his dad’s musical lane; “For Hire,” a song by Moses’ band People I’ve Met, serves as the soundtrack for the roadtrip-themed video campaign.

“A road trip is a very British thing to do – getting into your car, heading out to the countryside and
seeing where the day takes you,” Chief Creative Officer Daniel Lee said in the press release.

“That idea of exploration has always been part of Burberry. Listening to music on a long drive becomes part of the memories you make along the way,” Lee added.

While Moses is new to the modeling game, big sister Apple is a seasoned pro. She’s posed for Vogue as and landed gigs with GapStudio, fellow British brand Self-Portrait and, most recently, French fashion house Chloé.

Apple has also posed for mom Gwyneth’s Goop brand. Could a menswear launch modeled by Moses be next?