Barron Trump’s drinks brand, SOLLOS, has launched its new product, Pineapple + Coconut Yerba Mate, in the latest move for the 20-year-old NYU business major. The product contains organic Brazilian yerba mate, pineapple and coconut flavoring, cane sugar, raw honey and monk fruit extract, and retails for $39 for a 12-pack.
The youngest son of Donald Trump started the company with “a group of close friends ages 19-23,” all hailing from southern Florida, where Barron grew up.
The group worked to create a drink that “actually complements life in the Sunshine State,” as they shared on the SOLLOS website, adding that “there was no clean, functional, and great-tasting beverage that truly fit how people in Florida actually live,” despite the state’s “outdoor, sun-driven lifestyle”.
The company claimed that their drink was “something refreshing after a surf session, energizing enough to carry you through a tennis set, and crafted with organic ingredients”.
SOLLOS’ drink comes in just one flavor, which the team had been “obsessing over…until it was flawless”. The brand also sells merchandise, including an $80 beach bag, a $95 hoodie and a $30 trucker cap.
Barron, who is currently studying at NYU’s Stern School of Business, is listed as the director of the company. He also co-founded the cryptocurrency company, World Liberty Financial, alongside his brothers, Donald Jr. and Eric.
Eric’s wife, Lara Trump, opened up about Barron’s desire for privacy despite his family’s infamy. “I feel like he’s the sleeper,” she said on her podcast, The Right View. “You want to hear more about Barron because you see less of him. And I think that’s kind of cool.”
Learn more about Barron below…
“He likes to play it cool. That’s why you don’t see him all the time,” she explained. “It’s crazy because I’ve seen Barron grow up, which means I’m 160 years old…But he’s turned out to be a really great kid.”
“I think he’s got two years left of college, but he’s excited to finish college and get out and work, which I love,” she added. Donald previously shared his pride over Barron’s next steps into university. “He was accepted to a lot of colleges,” he told the Daily Mail.
© Getty Images“He’s a very smart guy, and he’ll be going to Stern, the business school, which is a great school at NYU. I’ve known NYU for a long time. It’s one of the highest rated.”
© The Washington Post via Getty ImBarron may have a future in politics yet, after giving his father advice during his 2024 presidential campaign. “Barron has been very involved in selecting or recommending, I should say, a number of the podcasts that we should do,” said Donald’s senior adviser, Jason Miller, on the Playbook Deep Dive podcast.
“I got to tell you, hats off to the young man. Every single recommendation he’s had has turned out to be absolute ratings gold that’s broken the internet. He’s done a great job.”
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