Victoria Beckham has broken her silence on claims about ‘Brand Beckham’, while also denying she has ever been a “pushy” mum.
In January, Brooklyn shared a statement on social media claiming: “I do not want to reconcile with my family. I’m not being controlled, I’m standing up for myself for the first time in my life.”
He also said he grew up with “overwhelming anxiety” and alleged that his family “values public promotion and endorsements above all else. Brand Beckham comes first.”
Now, appearing on Emma Grede’s Aspire podcast, Victoria has seemingly addressed the claims, offering her own insight into her family’s values.
Victoria denies being ‘pushy’
Speaking about raising Brooklyn, Romeo, Cruz and Harper with husband David Beckham, Victoria reflected on how their children’s upbringing differed from her own.
“Our children have had a very different upbringing to myself and David and I think the world is also a very different place now then to what it was when they were younger. We’ve always tried to protect the children as much as we can, we’ve always been very close.”
She continued: “Ultimately, we want the kids to be hard working, kind. I think that I’ve always wanted to be the best mum that I could be and look after the kids, but I feel that it’s been part of my job to really help them fulfil their full potential. For them to recognise what their sense of purpose is.”
Victoria also spoke about her son Cruz’s growing music career, revealing how she supports his ambitions. “Anything that I could do to support him, to encourage and to help him, that’s my job as his mum.”
The former Spice Girl added: “It’s never about being pushy or forcing. It’s being there to support.”
Victoria addresses Brand Beckham
Seemingly responding to Brooklyn’s claim that “Brand Beckham comes first”, Victoria insisted that building a brand was never a deliberate goal for her and David.
“People talk about Brand Beckham, and that has happened so organically,” she said. “When I first met David, I mean, he was a Brylcreem boy… David was Adidas and Brylcreem – and Pepsi, you know. I was in the Spice Girls, and that’s where I learned so much about how to build a brand and marketing. So while he was doing Brylcreem and Adidas, the Spice Girls were doing Walkers Crisps, Pepsi, Chupa Chups lollies, deodorant.”
She added: “When people talk about Brand Beckham, that was never something that we ever even discussed together. David did what he did, I did what I do, and like I said, we’re just a couple of builders. That’s what we do. It’s what we enjoy.”
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