We’ve all been there: you’re just a few weeks out from a salon visit, and somehow roots or greys have already made an uninvited comeback. It’s always too early to justify another expensive appointment, but way too noticeable to ignore.
The idea of concealing roots or greys at home can be intimidating to a rookie, but we have good news: it can actually be fairly easy. Enter L’Oréal Paris’ Magic Retouch, a cult-favourite spray designed to disguise visible roots, grey hairs and sparse-looking areas in just three seconds.
A quick spray from the precision nozzle delivers a fine, targeted mist exactly where it’s needed. And the lightweight formula does more than camouflage: it also adds volume, giving hair a fuller finish without any harsh lines or obvious patches.
There’s a reason it has become the world’s leading root concealer: it’s transfer-proof, waterproof and undetectable, blending seamlessly with both natural tones and salon colour. Plus, it’s in nine shades and suitable for all hair types and textures.
The nifty turquoise cans are small enough to slip into your handbag, gym bag or carry-on, so you can give your roots or greys a quick spritz whenever they decide to make an untimely appearance. Consider it your beauty insurance policy for busy schedules and last-minute plans.
In the interest of beauty journalism, three HELLO! editors with different hair colours and textures put Magic Retouch to the test. Here’s what they had to say…
Ateh Jewel
Whether I’m rocking my 4C coils or swishing around in my braids, I love using L’Oréal Paris’ Magic Retouch. I have a few white hairs – and although they’re super cute, I’m not ready to commit to going white or sitting in the stylist chair for too-frequent colouring sessions. The spray works really well with no commitment, as it’s quick and easy to use, thanks to the nozzle giving great coverage. You can also use Magic Retouch to add volume, if you want to blend hair extension tapes or to stretch out your colour and roots until your next salon appointment. Concealer but for your roots? Genius.
Cassie Steer
The pandemic cemented my love of root concealers and they now remain a non-negotiable part of my between-salon beauty arsenal. As I edge towards the big five-oh, grey hairs aren’t my main concern. Instead, I’m finding that my roots are getting darker with age which is why I love this quick-fix spray from L’Oréal Paris. It’s fast, foolproof and blends seamlessly, as the precision nozzle delivers pigment with hair-colourist finesse.
Jess Callan
I have no clue how I’ve lasted so long without an instant root concealer spray. My hair colour has been through endless transitions over the decades, but I thought I’d settled down with my current shade. However, my now silvery roots have other ideas. Step forward L’Oréal Paris with its gamechanger Magic Retouch. Suffice to say, I’m now addicted to this magic can. Not only does it hide my roots, it doubles up as a dry shampoo. It’s so easy to use, gives me instant coverage and is travel-size friendly so I can take it on holiday in my hand luggage. I don’t leave home without it!
Shop L’Oréal Paris’ Magic Retouch now in-store or online at Boots.
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