Conservative provocateur and former Fox News host Megyn Kelly claims Kristi Noem’s husband, Bryon Noem, “attempted” to complete a rehabilitation program for an alleged sex addiction before his so-called “bimbofication” scandal.
“I can report that he was — he texted — I have been reliably told by a source and sent the text messages which my source, who I believe, has provided to me that he attempted a 12-step program for sex rehab,” Kelly, 55 claimed on the Friday, April 10, episode of her podcast “The Megyn Kelly Show.”
“It was a place called Pure Desire,” Kelly continued. “And it incorporates the 12 steps, he wrote. We looked that up to see if that was a known rehab place in South Dakota and we found that it’s, like, a ministry.”
According to the Pure Desire Ministries’ website, the program is described as a rehabilitation initiative for Christian men, offering in-person groups to help those who “struggle with pornography, sexual addiction and compulsive sexual behaviors, who want to restore integrity to their sexual health.”
Kelly also shared a screenshot of an alleged text message between the former secretary of Homeland Security’s husband and another woman, in which Bryon allegedly discussed his treatment.
“I’m entering a therapy program,” the alleged text read. “Much needed and much overdue. 40 days. I appreciate the conversations we had in getting to know you better. You seem like a great person. I’m a work in progress!”
According to Kelly’s alleged source, Bryon did not complete the alleged treatment.
In late March, reports emerged claiming Bryon participated in online forums while occasionally wearing hot pink pants and fake breasts as part of a so-called “bimbofication” fetish. Kristi’s husband allegedly paid $25,000 to chat online with online models in the “bimbofication” scene, in which women use silicone injections and surgical enhancements to appear doll-like.
Kristi, who shares daughters Kassidy and Kennedy and son Booker with Bryon, responded to the claims in a written statement via her spokesperson.
“Ms. Noem is devastated,” the spokesperson told The New York Post on March 31. “The family is blindsided by this, and they ask for privacy and prayers at the time.”
President Donald Trump, who fired Kristi as secretary of Homeland Security on March 5, also responded to the allegations.
“They confirmed it? Wow, well, I feel badly for the family if that’s the case,’ that’s too bad,” Trump, 79, told the Daily Mail on March 31. “I haven’t seen anything. I don’t know anything about it. That’s too bad, but I just know nothing about it.”
On Friday, the Daily Mail published an interview with Bryon’s alleged dominatrix, Shy Sotomayor, who claimed to the outlet that Bryon was willing to leave Kristi in order to have a relationship with her.
“He really liked a confident woman,” Sotomayor alleged. “I don’t embrace the airhead, ditzy personality that a lot of bimbos do. I expect to be worshipped, not degraded.”
Us Weekly reached out to both Bryon and Kristi for comment.
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