June is starting with a bang.
In honor of Pride Month, Savage X Fenty tapped Elon Musk’s model daughter, Vivian Wilson, to front their latest campaign.
The brand and Wilson jointly shared a trio of solo shots, with the caption, “@vivllainous is exactly who she said she is 😮💨.”
Wilson, 22, also posed with Laith Ashley, Ifeoma Bosah and Santi in a group shot for Rihanna’s lingerie brand. “Every piece holds a little bit of someone’s story ‼️,” the brand wrote on Instagram.
The models all wear coordinated cotton underwear sets with the words “Proud,” “Queer,” “Love” and more written in graffiti.
For her solo pics, the model strikes dramatic poses in a similarly-printed graffiti bralette and briefs, though this time crystal fringe is attached to the base of her top, grazing the floor.
She accessorized with a similarly crystal-fringed pair of heeled sandals.
Fans were loving the collection.
“F. Yeah! Thank you @badgalriri. This is everything especially now!” wrote actress Laverne Cox on the brand’s Instagram post.
Another user echoed, “@badgalriri thank you for still being a champion for us in the 🏳️🌈 🏳️⚧️ community. Thank you 🙏.”
Wilson has been a member of the Savage X Fenty modeling crew since January, first fronting their Valentine’s Day campaign and rocking colorful underwear styles in March.
The young star is breaking into the fashion industry; she starred in her first fashion campaign a year ago, fronting Wildfang’s 2025 Pride campaign, and made her NYFW debut in September 2025.
The Space X founder’s estranged daughter is an outspoken supporter of the LGBTQ+ community and came out as transgender in 2020.
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