Andy Murray and brother Jamie launch major new project with surprise first guest KSI

Tennis legends Andy and Jamie Murray are stepping off the court and into a brand new arena with the launch of their own YouTube channel, promising fans a never-before-seen look at the world of tennis. 

The brothers have teamed up with Prodigy Studios, the creative team behind hit shows including The Overlap and The Switch, alongside strategic partner IMG Tennis, to create The Set – a new digital platform combining expert insight, entertainment and exclusive access. 

Launching this June, the channel will feature a mix of tennis masterclasses, challenges, road trips, behind-the-scenes moments and conversations with some of the biggest names in sport. 

The first episode has kicked off with a surprising challenge titled “Can We Turn KSI into a Pro Tennis Player?”, which will see the Murray brothers put the YouTube star’s skills to the test when it premieres on 24 June. 

Commenting on the new channel, Andy said: “I am a big fan of the YouTube content that sports stars like Bryson DeChambeau and Kevin Pietersen are creating and have thought for a long time that there is space in tennis for something similar. 

“I love tennis and I’ve always tried to have fun whilst playing and so I’m excited to share that side of the sport with tennis fans. I’ve also always been really interested in the stats and the data behind sport, the expert insights and the small percentages that can make a difference, so we’ll be delving into that as well as the light-hearted stuff.” 

Jamie added: “Tennis is a global sport with limitless stories. It’s been great working with my brother on the initial content; our goal is to evolve the channel based on what the fans actually want to see. We’ve got big ideas for where this can go.” 

The Set aims to bring fans closer to tennis than ever before, with Andy and Jamie offering a unique perspective from inside the sport they have dominated for decades. 

The channel will also showcase archive footage from ATP Media, The All England Lawn Tennis Club and the LTA, revisiting some of the most memorable moments in tennis history while offering fresh access to the personalities behind the game. 

The move comes as Andy continues to embrace life after professional tennis. Following his retirement from the sport in 2024, the former world No.1 took advice to “try lots of new things” – a mindset that led to his brief but high-profile coaching stint with Novak Djokovic.

He previously described it as a “unique opportunity,” but the experiment reinforced his main goal of staying put. “I realised that I don’t want to be on the road either,” Andy exclusively told HELLO! of the travel required to coach at an elite level. “I want to be at home.”  

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The coaching door isn’t bolted shut forever, but it is firmly closed until his children are older and “maybe don’t want or need me around as much as they do right now.” 

“I don’t play tennis now for enjoyment, and I’m really happy about that,” he said, offering a fascinating insight into the psychology of the retired super-athlete. 

“I feel like my purpose has changed,” he added. “I was very focused on my tennis career, and now all of that attention goes into my family and my children. So I don’t have any urge to go on the tennis court right now; I don’t miss it. And I think that’s a really positive thing.”

With only days to go before Wimbledon 2026, Andy and Jamie’s latest move marks a new chapter for the pair – bringing their competitive spirit, humour and insider knowledge to a whole new audience.