The third season of Americaâs Sweethearts: Dallas Cowboys Cheerleaders premiered on Netflix on Tuesday, June 16 welcoming both rookies and returning athletes to the squad.
The Dallas Cowboys Cheerleaders, also known as the DCC, debuted in 1961 and have since become a worldwide phenomenon, but the athletes not only have to perform in front of thousands, they have to follow strict rules to ensure their squadâs success.
11 years after their debut, the DCC guidelines were established and have only grown since then. In the 1990s, the rule book for the cheerleaders was hundreds of pages long. These days, many of those rules, like which fork to use at dinner, still exist.
But what are the seven most shocking rules that the Dallas Cowboys Cheerleaders have to follow? Keep reading to find out!
Itâs no surprise that the DCC squad requires a certain athletic ability. But the rule book requires cheerleaders to âlook well-proportioned in dance wear.â In the past, cheerleaders were weighed, with former leader Suzanne Mitchell reportedly circling cheerleadersâ body parts in photos to show where they needed to trim down, per TheNew York Times.
The cheerleaders are only sized for their iconic blue and white uniform once in their careers. âYou donât get a new uniform. Once youâre fitted for that uniform, that size is the size that you get. You donât get to go up. If you go up, theyâre like, âWhy does this not fit you?'â a veteran cheerleader said during the Netflix series.
You wonât find smokey eyes on Dallas Cowboy Cheerleaders. Itâs a requirement for their makeup to be neutral and natural. For the audition process, dancers are expected to âwear shades that complement [their] natural beauty.â
The DCC is known for its âhairography.â For nearly all of its history, cheerleaders were required to wear their hair down. âWe not only have our hair styled and down the entire game, but our dances almost always have some form of âhairography,'â a third-year veteran told People in 2016.
But, in season three, fans watched rookie Faith slick her hair up into a pony instead of the traditional loose waves. âItâs crazy because obviously the DCC hairstyle is out, fluffy, voluminous, luscious, long locks. Iâve broken that stereotype,â she told ABC Perth.
The uniform for the DCCs is iconic â a blue, long-sleeved top tied at their bust, with a white fringe vest, mini white shorts, and white cowboy boots. But the cheerleaders must return their uniforms before the final auditions of the following season.
This rule was created in the 1980s after a DCC hopeful posed for Playboy in a branded T-shirt.
While some may think that becoming a DCC is the perfect way to meet the love of their life, cheerleaders are not allowed to fraternize with the players, coaches, staff, or journalists.Â
âCowboys cheerleaders were off limits, and I think that only added to the aura of the Dallas Cowboys Cheerleaders, which separated them from a lot of other cheerleader groups around the country,â retired TV sports reporter Dale Hansen said on the Americaâs Girls podcast.
In the â70s and â80s, if cheerleaders were caught dating players, they were allegedly kicked off the team.
After the wild success of Americaâs Sweethearts, many cheerleaders have become major influencers. And while they can take brand deals and leverage their fame online, they must be mindful about what they post.Â
The former leader, Suzanne, wanted the DCCs to keep a clean image. âOn Sundays, we were supposed to be the sexy cheerleaders on the sideline. The rest of the time, we were supposed to be perceived as squeaky clean,â â80s cheerleader Presley Killmer said. âHigh heels, pantyhose, business suit, makeup and hair done, mannerly, good etiquette.â
In the â80s, this applied to life off the field, and now, it applies to social media.
The DCC website says that for the cheerleaders, there is âa pay schedule for rehearsals, home football games, promo appearances & shows.â
And while the DCCs are some of the most famous cheerleaders and dancers in the world, until 2024, they were reportedly only paid $12 an hour and $400 on game day. But after season two of the Netflix series, veteran cheerleaders advocated for hire pay.
They ended up winning a âlife-changingâ 400% pay increase for the 2025-26 season!