The ‘difficult second album’ is a common trope in music. Artists have their whole lives to work on their first album, then their sophomore release can often fall flat, feeling rushed and less authentic. I think the same can be said for the world of celebrity fragrances.

Stay with me. Celebrity perfumes have had a comeback in recent years. Gone are the sickly-sweet scents of the early 00s, which saw everyone with a modicum of success release a perfume with their name tied to it. These rushed scents have been replaced by well-thought-out fragrances, created in collaboration with respected ‘noses’ from the perfume world.

But in the same way…

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