Gen Z brands are having a mall moment. Shoppers ages 14 to 29 who grew up online are increasingly making their way back to physical stores, and retailers from Urban Outfitters to Coach are racing to catch up.
Why Are Gen Z Shoppers Going Back to Malls in 2026?
Gen Z shoppers are returning to malls for immersive experiences, exclusive merchandise, time offline and social connection with friends, according to reporting from USA TODAY and WXYZ Detroit.
Elizabeth Lafontaine , director of research at Placer.ai, told USA TODAY that “the resurgence of the mall category directly correlates with Gen Z shoppers’ desire for community and in-person…
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