Vin Diesel and Michelle Rodriguez Bring Fast & Furious Back to L.A. with New Super Bowl Commercial: ‘Where We Started’

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Vin Diesel is expanding on his promise to bring the Fast and Furious movies back to Los Angeles.

On Monday, Feb. 3, Diesel, 57, shared a video of him and Fast costar Michelle Rodriguez filming their new Häagen-Dazs Super Bowl commercial “NOT SO FAST, NOT SO FURIOUS” to Instagram as he reflected on the franchise’s history in the the city.

“25 years ago on the streets of Los Angeles, we created something that became bigger than any of us could have imagined. Not just a movie — but a family that stretches across the globe,” Diesel wrote. “Being on PCH, filming this Super Bowl spot, brought it all rushing back. The same stretch of coast where Pablo [Paul Walker] and I raced 25 years ago, practical driving, living those moments that would change our lives forever.”

Diesel noted that he and Rodriguez, 46, reunited with “local crew members I haven’t seen in years” to shoot the Häagen-Dazs commercial, which features the pair relaxing with an ice cream treat as they encounter fellow costar Ludacris on the road.

“We’ve all felt that Fast needs to come back to LA. Not just because it’s where we started, but because it’s who we are. Now, seeing our city hurting after these devastating fires, that pull is stronger than ever,” Diesel wrote, referencing January’s series of wildfires that inspired him to commit to filming remainder the remainder of Fast X: Part 2 in Los Angeles.

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“To every fan who’s made this decades long journey with us — this one’s for you. And to Los Angeles, our first home, our heart — we’re coming back,” he added. “The engines are revving, the family’s gathering, and these streets are calling us home. Back where those quarter-mile races with Brian became legend, where every sunset holds a story. The saga’s coming full circle, and my heart is already racing…”

Ludacris, 47, responded to Diesel’s post in the comments, where he wrote, “Let’s go!! 🔥💨”

Diesel previously shared on social media that he decided he will ensure Universal films Fast X: Part 2 in L.A. after another costar, Jordana Brewster, reached out to him with that request. The forthcoming 11th entry in the Fast and Furious saga is a sequel to 2023’s Fast X;  it’s also widely rumored to function as the franchise’s final entry, more than 20 years after 2001’s original The Fast and the Furious.

Fast X: Part 2 does not yet have a release date.



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