I’m a 40-year-old woman so my entire Instagram feed right now is obsessed with the rumours of Topshop’s return after the brand shared a teasing Instagram post on Tuesday evening. “We missed you” was all it said, written out on the post in big bold letters, sending the millennials into meltdown. Myself included.
Now, if you’re coming here for answers about when Topshop is coming back, or IF it’s really coming back, I can’t help you right now though I have noticed Topshop.com is back in action, though it does direct you to ASOS where the brand is stocked. Ultimately, I’m as baffled as you are, but also crossing my fingers that the Topshop we know and love will return to the high-street, giving us a reason to go out shopping again.
I have been a loyal Topshop shopper since I was a teenager, and I still buy pieces from the brand now (it’s stocked on ASOS in case you’ve been hiding under a rock).
When I think of Topshop I think of heading there during my lunch hour at work trying to find something new to wear on Saturday night. I think of the jeans – I loved the Editor jeans (RIP) and I’m still convinced that no other jeans will ever compare to the fit of those. Or how about the Jamie jeans? They were a bestseller for a reason.
I think of Kate Moss (above) and her collection – true story, I made my break into journalism with this story – trying on the trending dress for a local newspaper.
I also think of the occasion wear – if you had a wedding invite, Topshop. If you had a birthday party, Topshop. If you had a hot date, Topshop. I spent more time in the Oxford Street Topshop, it was probably unhealthy. And I even became friends with some of the staff.
How I shopped for the best Topshop new-in buys
As I’m feeling nostalgic with this news, I thought I’d head to ASOS to check out the new in pieces from Topshop. If it’s coming back in real life form, I need to beat the masses and shop for some of the best bits now. I haven’t tried any of these pieces on, I’m just going from the pictures on the website. I’ll try and only choose pieces that are available in lots of sizes because I’d hate for you to be disappointed if you wanted to shop them.
Topshop new-in buys I love
Ooh I’m getting excited now…
What happened to Topshop?
Topshop went into administration in late 2020 as part of the collapse of Arcadia Group, owned by Sir Philip Green, ASOS came to save the day in 2021 and acquired Topshop, Topman and Miss Selfridge for £295 million but didn’t take on their stores across the world.
Read the full article here