Content creators like Jake Shane and Nara Smith grabbed our attention in 2025 — and are sure to continue doing so in 2026.
News broke in November that Shane is set to star and serve as an executive producer in a comedy show based on his life. The official description for the series notes that the show follows Shane and “his best friends as they navigate the chaotic new world of online fame, the strain it puts on their friendships, and the tension their presence causes in their suburban neighborhood.”
While reflecting on the moment, Shane exclusively told Us Weekly in November 2025 that he “really [didn’t] process it as real.”
“I remember freaking out and kind of just foaming at the mouth to tell people,” he said. “When everyone found out, it was the best feeling. I’m so bad at keeping a secret like that. So I was really excited to tell everyone.”
Scroll down to see the best influencer accounts to follow in 2026:
Alix Earle
On the heels of her Dancing With the Stars stint, Earle is continuing her iconic “Get Ready With Me” style videos — and moving forward after her split from NFL’s Braxton Berrios. “Alix is now focused on her new chapter,” a source exclusively told Us in December 2025. “She’s been in great spirits and having fun with her friends.”
Jake Shane
Shane has been tight-lipped about his new show, but teased to Us in November 2025 that his team is working on creating something memorable. “We’re putting our heads down and working hard on it,” he said. “We’re going to make it the best possible show we can bring you. And I just want [you] to laugh.”
Brooke Averick
Known as the other half of the “Brooke and Connor Make a Podcast” duo, Averick is releasing her debut novel, Phoebe Berman’s Gonna Lose It, in May 2026.
Mikayla Nogueira
Nogueira may have risen to fame for her makeup content, but she’s been refreshingly candid about her husband Cody Hawken’s ongoing substance abuse issues.
“It doesn’t just impact the individual — it impacts everyone around them,” she said in an April 2025 TikTok video, adding that during the previous year she “faced some of the scariest nights of my life.”
Addison Rae
While initially rising to fame as an influencer, Rae has transitioned to become a pop sensation and dropped her debut album, Addison, in 2025. She’s touring in 2026 and appearing at California’s Coachella Musical Festival.
Nara Smith
Smith has cultivated her following with her elaborate lifestyle videos, cooking gourmet meals in full glam while raising her and husband Lucky Blue Smith’s four children — and is sure to keep the vibes going in 2026.
Brandon Edelman
The lifestyle creator, known as Bran Flakezz online, built a following for years before entering the zeitgeist as a full-time influencer — where he told Rolling Stone his content is “like being on FaceTime with your best friend.”
With his platform, Edelman joked that he’s unleashing “gay chaos” into the world. “Gay chaos is being unapologetically you,” Edelman told the Philadelphia Inquirer in March 2025. “Living life to the fullest without fear of judgment, and celebrating the little things that make you different. And doing it in a chaotic and gay way.”
Haley Kalil
The creator, known as Haley Baylee online, is surely going to be keeping Us on our toes with her hilarious sense of humor in 2026. In March 2025, Kalil jokingly told Us that she’s the “Temu version” of Angelina Jolie while in May 2025 she had the perfect reaction to a viral video claiming she died: “I mean, RIP I guess?” she said.
Jay Shetty
When it comes to sage advice, Shetty is the keeper of wisdom. The life coach is perhaps best known for his gig as host of “On Purpose” podcast, where he’s had celebs like Madonna and Kim Kardashian open up about pivotal moments in their lives.
Amelia Dimoldenberg
Dimoldenberg’s “Chicken Shop Date” has become a viral sensation, with A-listers Ryan Reynolds and Hugh Jackman, Andrew Garfield and Sabrina Carpenter stopping by to chat. In the wake of her success, Dimoldenberg has also begun popping up on red carpets for interviews at the Golden Globes and Vanity Fair Oscar parties — while also starting her own production company, Dimz Inc.
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