February gets a bad rep for being a âblink and youâll miss itâ month. But thereâs a number of beauty brands making sure the next 28 days are ones for the books.
Olay is elevating bodycare once again with its new body wash that utilizes five all-star ingredients to improve everything from hydration and elasticity to skin tone and texture. Then thereâs makeup guru Pat McGrath, whoâs bottled up a DIY version of the viral glass skin effect she created for the 2024 Maison Margiela runway. Additionally, thereâs new skincare, haircare and makeup for anyone looking for a mid-winter refresh.
Check out our top launches for February, below.
TRESemmé A-List Dry Texturizing Spray
Every red carpet and runway season, TRESemmĂ© is always one of the major players behind some of the buzziest looks. Top hairstylists canât get enough of the brandâs smoothing heat protectants, volumizing mousses, and of course their endless array of solution-focused sprays. Just in time for New York Fashion Week, the brand is introducing its A-List collection, its most luxe assortment created with those pros in mind, to elevate at-home hair styling. The eight products (in the brandâs most chic packaging to date) include a Smoothing Cream, Styling Stick and a trio of sprays: one for shine, one for hold and one for texture (shown).
Buy It! $12; target.com Feb. 3
Olay Super Serum Body Wash for Normal Skin
Nobody does body wash like Olay does body wash. Long before it was on trend to infuse skincare ingredients into bodycare formulas, the brand was loading theirs with Vitamin B3, plus other MVPs such as hyaluronic acid, retinol or vitamin C, depending on the concern. For its latest iteration, the brand is taking inspiration from its award-winning Super Serum to deliver multiple benefits in one bottle. Super Serum Body Wash contains a concentrated serum with beta hydroxy acid to gently exfoliate, plus collagen peptide, niacinamide and vitamins C and E. The result: brighter, hydrated, firmer, smoother and more even skin from the neck down.
Buy It! $13; amazon.com
No7 Derm Solutions Cleansers
You donât have to be all that deep into beauty Reddit threads to read about the skinâs barrier. The epidermis (otherwise known as the top layer of your skin) protects the underlying layers from a laundry list of aggressors so itâs healthy, not stressed. Unfortunately, everything from a lack of sleep to UV exposure can compromise it. But luckily, thereâs a number of new formulas to support barrier health, such as No7âs Derm Solutions cleansers and moisturizers, which are the product of more than 10 years of research and testing by more than a whopping 5,000 consumers. With options for either for dry and sensitive skin or oily and blemish-prone skin, the fragrance-free, non-comedogenic, ceramide-rich formulas are one of your best new defenses against compromised skin.
Buy It! Hydrating Cream Cleanser, $18; walgreens.com and Daily Detox Gel Cleanser, $18; walgreens.com
Pat McGrath Labs Skin Fetish: Glass 001 Artistry Mask
Makeup artist Pat McGrath broke the internet in January 2024 when she had models at John Gallianoâs Maison Margiela Artisanal Collection during Haute Couture Week in Paris walk the runway with her modern take on porcelain glass skin. The âhyper-shiny glazeâ (as a press release described it) was so modern that when McGrath held a masterclass to reveal her secrets, she shared that the âmaskâ she and her team applied had been in the works for three years and took 45 minutes and multiple layers to apply. One year later, McGrath has created her own peel-off treatment to achieve her unreal glow at home in remarkably less time.
Buy It! $38; patmcgrath.com
Nutrire T.2 Night Restring Scalp Serum
This new haircare brand aims to nurture strands like no other. With an Italian name that means âto nourish,â Nutrire is comprised of a two scalp serums, three shampoos and four conditioners. The post-wash serum has peptides to boost hair health at the root, while the pre-wash serum (shown) has lactic acid to gently exfoliate the scalp to optimize wash day. Speaking of wash day, the brand takes the process up a notch with shampoos based on scalp type (dry, normal or oily) and conditioners based on hair type (fine, medium, thick or damaged) for you to choose based on your strandsâ specific needs.
Buy It! $68; nutrire.com
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