Taylor Zakhar Perez is baring it all!
The clothing brand Lacoste announced on Wednesday, Jan. 22, that Perez, 33, has been named its new global underwear ambassador. The Red, White and Royal Blue star makes his debut with the company in a brand-new, sexy underwear campaign featuring him in a pair of form-fitting tighty-whities, as well as a matching black pair of briefs.
“It’s an honor to join Lacoste as an ambassador,” Perez said in a statement. “I’ve always admired the history, legacy, and creativity of the brand, and it’s with great pride that I now carry the values of the crocodile.”
One of the campaign photos shows Perez leaning against a metal rail while standing shirtless on a balcony set against the artistic backdrops of Paris. He is wearing only a pair of white boxer-briefs with a thick green band with the brand’s name. His toned abs are on display as he looks away from the camera with a relaxed expression on his face.
The second image shows the actor in a pair of black boxer-briefs with white branding across the top as he stands on top of a freshly made white bed in a dimly lit room. He is photographed leaning against the wall with his arms tucked behind his back as he gazes at the camera.
The snaps were taken by Quentin de Briey and styled by Jason Bolden.
In a press release, Lacoste states that the underwear partnership marks an “exciting start” to a long-term collaboration with Perez.
Everybody can’t seem to get enough of the Kissing Booth 2 alum as he was just named one of PEOPLE’s Sexiest Man Alive in 2024.
Speaking with PEOPLE in an exclusive interview, Perez revealed that he prefers his date nights to be laidback. “I’m so chill with cooking at home, putting cell phones away, walking, probably a dog is in the mix, and being outside,” he said. “There’s just always so much noise in everything we do, whether it’s a beeping on our phone or an email going out on our computer or Spotify playing in the background. I think it’s just [about] connection.”
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Perez is currently set to star in the sequel to his Amazon hit movie, announced in May, but also teased another major career move in a July 2024 interview with Forbes.
“The Latin talent in the mainstream media today is continuously underrepresented. In the United States, 19% of the population is Latin, right? That’s not representative in TV/film. I think it’s like less than 10% of actors are of Latin descent, and it’s like 5% or less of the showrunners and directors are [Latin],” he told the outlet. “It’s crazy because Latin-led TV shows are some of the most-watched projects globally on our streamers. I’m beginning to start a production company and these are the metrics that I’m looking at to go, What kind of stories do I want to tell?”
Perez added that his goal for his production company is “to find talented producers and find talented writers who want to tell these stories in an independent way, in a commercial way, and really champion Latin people in media.”
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