Blue Ivy towered over her mother Beyoncé and her grandmother Tina Knowles, as the trio took the stage during a special family event.
The iconic singer launched her brand Cécred’s Styling Collection, which features six new haircare products, on April 8 in Los Angeles.
Gymnast Jordan Chiles was in attendance as she revealed the behind-the-scenes of the event on her Instagram stories.
The three generations looked ethereal together, as they all donned elegant white and beige hues.
Blue Ivy was spotted wearing a curve-hugging white mini-dress with a huge bow in the back, along with white heels.
Beyoncé rocked a beige oversized blazer with lace detailing on the bottom and nude heels.
Tina sported a matching white blazer and white tailored pants. All three showed off their long and luscious locks with curly and wavy hairstyles.
Beyoncé shared her gratitude on stage, expressing: “I have the most incredible team that puts so much heart and passion into everything.”
© InstagramJordan’s big moment
After the brand’s energetic dance presentation, which displayed a plethora of hairstyles, Jordan had the opportunity to meet Queen Bee backstage.
She shared her starstruck moment online as she wrote: “Ahhhhhh guys I met Beyoncé. My dreams have come true!! Words can’t describe my feelings right now,” she wrote with multiple crying emojis.
The two warmly embraced each other in a lasting hug as Beyoncé told her: “How are you doing beautiful?”
Beyoncé expressed to the athlete: “Thank you for performing to my song like that. You killed it.”
© InstagramJordan responded: “Of course. Anything for you. Literally anything.”
Beyoncé got personal and shared: “Let me tell you – my daughter right now, is flipping watching you – [she is] so inspired by you.”
Beyoncé gets personal
The star expressed that she created the products that she was in dire search of but couldn’t find.
She revealed to WWD: ” A lot of these products were designed from a desire to solve my own issues with my hair while on tour. I don’t use relaxers, so I’m very big on protecting the hair from heat damage when I style.”
© Getty ImagesThe entertainer added: “Tour weather is unpredictable. Pouring rain, crazy humidity, some shows in 100 degree weather. I’m drenched in sweat and those styles must make it through a three-hour show. I wasn’t finding stylers that could perform at the necessary level without affecting my hair health.”
Her daughters Blue Ivy and Rumi have both given the products a try on tour, in order to see how they perform.
The entertainer added: “We have put each one of these to the test and I use it on my daughters before everything: blow dry, silk press, braid-out. We tested the mousse on my big Texas blowout all the way back in 2024 for the Super Bowl.”
If Beyoncé emphasizes that her products are tour-proof, we believe her.
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