There’s no wrong way to eat a Reese’s — and the brand is honing in on that catchphrase even more now.
The candy brand launched the Deconstructed Peanut Butter Cup Kit on Nov. 2 which allows sweets lovers to fill up the chocolate shell with as much or as little peanut butter as their heart desires.
The DIY experience was inspired by a viral post shared on Reddit last week, according to a press release.
The buzzy post explained that every Reese’s cup in the Redditor’s pack lacked peanut butter.
“My entire five pack of Reese’s had no peanut butter in it,” the poster wrote along with a photo of bitten-into cups, exposing a solid chocolate center.
“My villain origin story,” one person commented. Another person joked, “Somewhere, someone has a pack that is all peanut butter. You must find your soulmate!”
The mix-up, which the Redditor said was corrected by Reese’s sending them a coupon, resulted in the limited-time kit. The kit includes a jar of Reese’s Peanut Butter Cup filling and a supersized 9 oz. milk chocolate shell and lid.
The treat dropped on Saturday, Nov. 2, for $30 on Hershey’s website but sold out “in record time.” Fear not: The Hershey’s Store says that fans’ “overwhelming interest” might result in the kit coming back.
“Reese’s fans know perfection perfected when they see it. Your overwhelming interest has us thinking… should we bring back this limited-time kit sooner rather than later?!” the website reads, prompting hungry customers to sign up for their email list “to know if and when this kit comes back.”
PEOPLE reached out to Hershey for additional information about the dessert’s restock but did not hear back immediately.
Goldfish had its own buzzy launch this fall but this one was catered to its more mature customers.
The cheesy snack was rebranded to Chilean Sea Bass to be more “adult-sounding” at the end of October. Packages of the fish-shaped snacks renamed to Chilean Sea Bass were available through Oct. 30
The crackers inside the Chilean Sea Bass packs, which were available exclusively online, were exactly the same as regular Goldfish. The only difference is the “more adult” fish-based name, per a press release.
According to the release, the short-term name was meant to “remind” Gen Z and millennial customers “who grew up with Goldfish” that the childhood staple is intended for all generations.
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