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Oreo is celebrating its birthday by introducing — and re-introducing — two flavors!
The brand has announced that it is releasing two tantalizing cake-themed Oreo flavors to mark the upcoming birthday of the iconic cookie.
One of the new additions is the Oreo Double Chocolate Cakesters — a permanent addition to the brand featuring two soft chocolate snack cakes filled with a rich chocolate-flavored creme filling.
The second cookie flavor is the Oreo Golden Birthday Cake — which is a limited-edition flavor featuring birthday cake-flavored creme filling with rainbow sprinkles sandwiched between two Oreo golden cookies.
The Oreo Cakester is back this time with a double chocolate center in natural flavors, after becoming a fan favorite when it was first released on Jan. 3. The cookies will be sold in a box of 10 packs and are available from Feb. 24.
Longtime fans of the cookie brand may also recognize the Oreo Golden Birthday Cake — which is making its return after its first release as a permanent flavor back in 2013. The limited edition flavor hits shelves on Oreo’s official birthday on March 3.
The new Oreo update comes as Mondelez’s State of Snacking Report shows that the connection of consumers with others through snacking is on the rise, especially among younger consumers, with 80% agreeing that snacking brings them closer to others, per a press release from the brand.
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In January, Oreo launched six new flavors of the iconic cookie which included Oreo Loaded — their signature cookie filled with the original Mega Stuf creme and cookie pieces — Golden Oreo Cakesters, Irish Crème Thins — made up of an original thin cookie filled with Irish Creme flavored creme — and Oreo Minis Peanut Butter.
The brand also released two new frozen treats called Oreo Bites and Oreo Mini Bars. Oreo also unveiled its new Oreo Dunk Club, enabling “cookie lovers to stay up-to-date on latest product releases, access exclusive pre-sale events” and “collaborations and sweepstake giveaways.”
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