If 2024 wasn’t already a big enough year for Olivia Rodrigo, she has one more exciting gig to unveil.
The pop star, 21, has officially joined the Lancôme family as its newest global brand ambassador.
Rodrigo’s role with the beauty brand was announced on Nov. 18. She joins a growing list of celebrity ambassadors for Lancôme, including Julia Roberts, Lily Collins, Emma Chamberlain, Amanda Seyfried and Joy Sunday.
“Embracing your individuality is so important in beauty since there are many unrealistic expectations placed on young women today,” the three-time Grammy winner and former Disney Channel star shared in a statement. “Lancôme is an iconic and timeless brand that promotes beauty from within and I am honored to be part of their family.”
Rodrigo’s appointment is accompanied with a portrait that shows her rocking her signature winged eyeliner and a bold red lip (and we can’t wait to see all the glam looks she’ll be fronting in her forthcoming campaigns for the partnership).
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Lancôme international brand president Françoise Lehmann says the company is “incredibly proud” of this new journey with Rodrigo, who was selected for her “independent rock and roll spirit and her commitment to building an equitable and just future for women and girls” that inspires audiences around the world, as shared in a press release.
Adds Lehmann: “We’re all captivated by her striking personality and immense talent, and inspired by her commitment to positive change — which we value deeply at Lancôme — pouring her true heart and emotion into everything she does. Turning personal stories into music that resonates universally, few artists of her generation connect with this many people across continents and generations like Olivia.”
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The “Vampire” singer’s latest foray into the beauty space follows her sold-out GUTS Word Tour, which kicked off on Feb. 23 in Palm Springs, Calif and traveled through North America, the UK, Europe, Asia and Australia up until this past October. She’ll hit the road again in March 2025 with her first-ever headline stadium concerts in Mexico and Brazil.
Rodrigo’s shows at Intuit Dome in Los Angeles took front in center in a Netflix concert film released on Oct. 29, which marked her second documentary following the 2022 Disney+ project, Olivia Rodrigo: driving home 2 u.
On Nov. 8, Rodrigo received her 14th Grammy nomination with her song “Catch Me Now” from The Hunger Games: The Ballad of Songbirds & Snakes, up for best song written for visual media.
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