Michelle Keegan is the ultimate sun-drenched mermaid in tiny bikini

Michelle Keegan, 39, never fails to amaze us with her wardrobe, from ballgowns on the red carpet to swimwear on holiday. Speaking of the latter, the Blame actress shared a carousel of images of herself wearing a new bikini from her own brand, Orfila Bee. 

Styling up the chic black bikini with a classic white shirt, raffia hat and a mermaid-esque shell necklace, Michelle penned: “We’re completely overwhelmed by the response to today’s early access. Thank you so much to everyone who has already shopped the collection and supported this launch.” 

Remarking on the design process, the mother-of-one added: “We’ve poured so much love into creating every piece, and we hope you love wearing them just as much as we loved bringing this collection to life.”

The pictures had a stunning sun-drenched backdrop, and the first person to comment was Michelle’s husband, Heart Radio DJ Mark Wright, who said: “Amazing.”

The family connection behind Michelle’s brand 

Michelle launched Orfila Bee in 2022. The label has a touching, personal namesake. 

“The name ‘Orfila Bee‘ is so special to me, as Orfila was my Grandma’s maiden name, and she remains one of the biggest influences in my life. The ‘Bee’ is to represent the city in which I was proudly born and raised,” Mancunian Michelle explained at the time.

Michelle’s swimsuit moment 

Last month, the former Coronation Street star celebrated her 39th birthday at her favourite hotel, The Corinthia, in London. 

During her stay, the star uploaded a sultry snap of herself in the hotel’s health facilities, showing fans her new swimsuit, which was designed in a sumptuous chocolate shade and had gold detail at the bust. Remarking on the cut of her latest swimsuit, Michelle said: “In the details, the shape, but most of all, how it makes YOU feel.” 

Michelle the fashionista

Many may see Michelle as the ultimate glamourpuss, but she has always maintained that her fashion ethos prioritises comfort. 

“There’s so much pressure on people to follow trends and wear clothes they don’t feel particularly comfortable in just to either fit in or feel cool,” she told Women’s Health in 2024. “Just wear clothes that make you feel confident!”