Meghan Markle’s team shut down rumors that she would expand her As Ever brand to other countries after her Netflix partnership ended.
Amid reports that the Duchess of Sussex was looking to sell her As Ever products in Australia, a spokesperson said it is all “speculation.”
“No decisions have been made about when or where international expansion might take place,” the spokesperson for As Ever further told Us Weekly Monday.
“Entering new markets is a considered process, but it’s something the brand is excited to explore as it continues to grow in this next phase. Watch this space.”
The rumors began on Sunday when ITV News reported that Markle, 44, and her husband, Prince Harry, would travel to Sydney and Melbourne to discuss the expansion of her As Ever collection — which includes jam, rose wine and flower sprinkles — outside the US.
The couple is slated to visit Australia next month “to take part in a number of private, business and philanthropic engagements,” a rep for Markle and Harry said in a statement.
The spokesperson added that “further details will be shared in due course.”
On Friday, Page Six exclusively revealed that Netflix cut ties with the actress’s lifestyle brand.
“Her show did not go on so it did not make sense to continue the partnership,” an industry source exclusively told Page Six, referring to her series, “With Love, Meghan.”
A Netflix spokesperson told us, “Meghan’s passion for elevating everyday moments in beautiful yet simple ways inspired the creation of the As Ever brand, and we are glad to have played a role in bringing that vision to life.”
An As Ever rep told Page Six that the company “is grateful for Netflix’s partnership through launch and our first year.”
“We have experienced meaningful and rapid growth and As Ever is now ready to stand on its own,” the spokesperson added. “We have an exciting year ahead and can’t wait to share more.”
In 2020, Markle and Harry signed a $100 million, multi-year deal with Netflix, nearly nine months after they stepped down as senior members of the royal family.
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