The return of the McDonald’s Snack Wrap has already created quite a buzz — but that’s not the only beloved item returning to the golden arches.
Indeed, the fast food giant recently released its 2024 Q4 earnings call, proving that the success of the popular McCrispy and consumer wishes for the Snack Wrap are paving the way for a poultry-packed 2025, including another forthcoming option in the same realm.
“We’re excited about the significant opportunity we see within our chicken portfolio and see the potential to add another point of chicken market share by the end of 2026,” McDonald’s CEO Chris Kempczinski told investors during the McDonald’s earnings call.
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What does that belief in the power of poultry mean for consumers? Well, according to Kempczinski, fans can expect the brand to “launch a new chicken strip offering” sometime this year.
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Though the earnings call did not at any point refer to the “new chicken strip offering” with the same moniker as the beloved, early 2000s fan-favorite Chicken Selects, it’s worth noting that the original Snack Wraps contained a smaller portion of the Chicken Selects alongside lettuce, cheese and special sauce, which were all wrapped in a small soft shell tortilla.
Kempczinski also did not clarify if the new chicken strip offering will have the same recipe as the Chicken Selects did in the past.
However, Kempczinski did double down that, “This year, there is incredible energy for the return of Snack Wraps in the U.S.”
Elsewhere in their earnings call, Kempczinski shared that the success of the Chicken Big Mac means that the beloved beef substitute will return as a limited-time offering throughout the year as well, but he did not share specifics on when fans can expect it to pop up on menus across the U.S.
The Chicken Big Mac first came stateside on Oct. 10, 2024, containing two chicken patties, Big Mac sauce, cheese, lettuce and pickles sandwiched between a sesame seed bun.
Aside from its current and forthcoming chicken-based offerings, the Golden Arches has led off 2025 strong already with a John Cena-led collaboration to promote their new McValue menu. The economical offerings include a $5 Meal Deal, local food and drink deals and in-app offers. These offers can be redeemed for free a medium fry with a $1 purchase every Friday in 2025 and a free McCrispy chicken sandwich for new users. There will also be a buy one, add one for $1 offer on various breakfast, lunch and dinner items.
“McDonald’s is a global phenomenon, a slice of Americana and certainly has been a major part of my life with food ever since I can remember anything about food,” Cena, 47, told PEOPLE about his partnership with the brand to promote the value-packed menu.
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