Martha Stewart Used a $24 Gel Eyeliner for her Soft Smokey Eye Look on the Red Carpet

A smoky eye always looks effortless on the red carpet — but recreating that same soft, smudged definition at home usually comes down to one thing: the right products. For Martha Stewart‘s red carpet smoky eye, celebrity makeup artist Daisy Toye created the look using Laura Geller’s bestselling INKcredible Gel Eyeliners.

“For the eyes, I used Just Swipe Cream Eyeshadow in Terracotta, along with INKcredible Waterproof Gel Eyeliner Pencil in Deep Purple and Brown Sugar to define and add depth,” Toye said in an Instagram post.

The eyeliners offer rich pigment with a soft, blendable finish that makes smoky eyes feel approachable rather than overdone. The gel-based formula glides on smoothly — no dragging, no skipping — giving you enough time to smudge and shape before it sets into place.

Get the Laura Geller INKcredible Gel Eyeliner for $32 at Amazon! Please note, prices are accurate as of the publishing date but are subject to change.

Using two tones, as Toye did for Stewart’s look, adds instant depth: The deeper purple shade enhances the lash line with a barely-there intensity while the warm brown softens the edges, creating a smoky effect that looks diffused and dimensional rather than stark.

Once set, the gel eyeliner wears comfortably throughout the day without transferring or fading, making it especially reliable for long events (or everyday wear when you want definition that lasts). The formula also plays well with real-world lids, smoothing over texture and fine lines instead of settling into them.

One Amazon shopper said the eyeliner “goes on very smoothly without tugging [the] skin,” and noted that it also “works great for tightlining.” Another reviewer said, “[It’s] the only eyeliner [they’ve] found that makes it all day on my waterline.”

If you’re looking to nail a smoky eye that feels soft, wearable, and red-carpet polished, Laura Geller’s INKcredible Gel Eyeliner makes it surprisingly easy. Shop the bestselling pencil now and recreate the look with minimal effort.

Get the Laura Geller INKcredible Gel Eyeliner for $32 at Amazon! Please note, prices are accurate as of the publishing date but are subject to change.

Looking for something else? Explore more gel eyeliners here and don’t forget to check out all of Amazon’s Daily Deals for more great finds!