Sweet as honey.
Martha Stewart created a sensual video that included strawberries, honey and pomegranate for a new MAC Cosmetics ad playfully promoting the beauty brand’s new nude lipstick.
On Tuesday, the makeup company shared their new ad on Instagram, featuring the famed chef as one of a few new brand ambassadors.
In the clip, Stewart, who was dressed in a nude silk robe, seductively eats fresh strawberries, slurps honey and eats pomegranate before applying a nude color of MAC lip liner and lipstick to her mouth.
“I’m Martha Stewart and #IOnlyWearMAC,” MAC captioned the post.
Fans took to the comments section of the video, raving about Stewart’s new commercial.
“No because this is the most iconic video I’ve ever seen,” commented one user.
“Bruhhhh whoever got martha stewart to do this ad is either a genuis or unhinged but it worked anyway,” added another.
“I’m totally down for 50 Shades of Martha. Please keep it coming! 🔥❤️😍,” wrote a third supporter.
“If this isn’t an ad for the Super Bowl, it needs to be!!! #touchdoooown,” said a fourth netizen.
“Was not expecting martha in a smokey eye slurping up my feed but am equally not disappointed 😂,” commented a fifth person.
Another fan said Stewart, 83, “thirst trapping” was not on their “2025 Bingo Card but I’m loving it.”
“[The photos are] charming and I think they’ll get some attention,” she told People in an interview about the MAC ad. “I love what I look like in these pictures. They’re almost selfie-like. This fabulous nude color lipstick really makes the face. It’s a beautiful color.”
The cookbook author is no stranger to posting a good seductive pic on social media, telling People “I love those thirst traps,” of her now-famous social media presence.
After her viral poolside selfie caused a frenzy, she continued the tradition in December 2023, when she posted a sultry mirror selfie of herself dressed in a pale green Sabbia Rosa nightgown with lace trim and a matching robe on Instagram.
That same year, Stewart exclusively told Page Six that she “absolutely” planned to post more thirst traps and so far, she has kept her word.
Stewart isn’t the only star to cheekily promote MAC’s nude launch; Julia Fox wore nothing but makeup while on a “subway” for the campaign while Odell Beckham Jr. showed off his abs by the tub, covered in kisses.
Tiffany “New York” Pollard got candid in a silk negligee and “Coffee” singer Beabadoobee seductively applies her lipstick in bed.
As for the queen of thirst traps? Martha has high hopes the pics, saying, “Maybe some handsome man will ask me for a date.”
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