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Mariska Hargitay knows a thing or two about achieving lifted, fluffy lashes, as evidenced by her va-va-voom lashes at the 78th Primetime Emmy Awards. The secret behind her fluttery fringe? The fan-favorite It Cosmetics Superhero Elastic Stretch Volumizing + Lengthening Mascara, a formula designed to take lashes to new heights.
The complete look, created by celebrity makeup artist Kate Synnott, included a warm, smoky eye achieved with the Superhero No-Tug Shadow Sticks in Copper Charisma and Fearless Umber, plus an elongated feline wing courtesy of Superhero Liner for extra definition and drama. But it was Hargitay’s full, fanned-out lashes that tied everything together, and luckily, the mascara behind them is easy to snag.
Get the It Cosmetics Superhero Elastic Stretch Volumizing + Lengthening Mascara for $24 at Amazon! Please note, prices are accurate as of the publishing date but are subject to change.
The lifting mascara delivers noticeable volume and length without requiring a ton of coats. The formula wraps lashes from root to tip, helping even short or straight lashes look longer, fuller and more lifted. Then there’s the brush: densely packed bristles grab individual hairs, so you can build intensity while still getting that separated, fanned-out effect. One coat works for everyday definition, but a few passes can create that bold, fluffy fringe Hargitay wore on the red carpet.
The formula also contains lash-loving ingredients like collagen, biotin and peptides. Call it a formula that works harder than your average volumizing mascara. But the real selling point is the dramatic finish. Rather than simply darkening lashes, it creates the illusion of more, adding thickness at the base while stretching each lash toward the tips. For the most lifted effect, wiggle the wand at the roots before slowly pulling it upward through the lashes, concentrating additional product toward the outer corners for a subtle feline shape.
Shoppers are particularly enthusiastic about its performance on stubbornly straight lashes.
One Amazon reviewer deemed it the “best mascara,” adding: “This gives my short, straight lashes the length and volume that they need to really stand out. I use a lash curler prior, and use two thin coats on each set of lashes. No smearing, flaking, stays on all day (most mascara that I have used has eventually rubbed off). If you’re looking for the go-to mascara, this is IT!”
Head to Amazon to shop the It Cosmetics Superhero Elastic Stretch Volumizing + Lengthening Mascara and see why straight-lashed shoppers love it!
Get the It Cosmetics Superhero Elastic Stretch Volumizing + Lengthening Mascara for $24 at Amazon! Please note, prices are accurate as of the publishing date but are subject to change.
Looking for something else? Explore more volumizing mascaras here and don’t forget to check out all of Amazon’s Daily Deals for more great finds!
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