TV’s Lorraine Kelly has signed up for an inspiring new role, pledging support to a cause close to her heart.
The 66-year-old Scottish presenter has become an ambassador for Britain’s leading match funding charity Big Give – a fantastic organisation that enables charities to double the value of donations with the help of philanthropic donors.
“I am absolutely delighted to become an ambassador for Big Give,” says Lorraine.
“I have seen the difference Big Give can make to individual charities taking part in its campaigns and match funding is such a brilliant way of making people’s donations go further. I am proud to be supporting Big Give in making such a positive difference.”
Lorraine recently encouraged people to support The Muscle Help Foundation during Big Give’s Christmas Challenge last year.
Comedienne and mental health campaigner Ruby Wax has also become an ambassador, having previously worked with Big Give when her mental health charity Frazzled Café took part in its campaigns.
Ruby says: “I have seen how powerful match funding can be when my charity, Frazzled Café, has taken part in Big Give campaigns. Telling people their donations will be doubled is a brilliant incentive to give.
“Big Give has raised incredible sums already and established the Christmas Challenge as the UK’s biggest public fundraising campaign. They have set an ambitious goal to raise £1 billion for good causes by 2030, and I am really happy to be able to play a part in that work as a new ambassador.”
© Getty ImagesDragon’s Den star Deborah Meaden and Springwatch host Megan McCubbin join as celebrity ambassadors as well.
Deborah says: “I have been impressed with how Big Give has championed match funding, bringing in companies, foundations and individual philanthropists to double donations from the public. It is clear that multiplying people’s generosity in this way encourages people to give more.”
“Given my longstanding interest in environmental issues, I am especially pleased to be supporting Earth Raise, which has grown to become the UK’s biggest green fundraising campaign. I encourage everyone to get involved when the campaign launches on 22 April.”
© Laura Whitley, BBCJames Reed CBE, Chair of Trustees at Big Give, says: “Lorraine Kelly, Ruby Wax, Deborah Meaden and Megan McCubbin are all powerful and trusted advocates for positive change, and we are delighted to welcome them as ambassadors at Big Give.”
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