Krispy Kreme is ringing in the new year with some sweet deals!
The company announced that it would offer three deals for doughnut fans — including discounts for a dozen doughnuts and free delivery — along with the return of its online ordering system, which went down earlier this month.
“As we close out 2024, we are so grateful for Krispy Kreme fans, including for their patience as we experienced problems with online ordering. Now that online ordering is 100 percent back, we’re saying ‘thanks’ with great online and offline deals to start the New Year right for all of us!” Krispy Kreme Chief Brand Officer Dave Skena said in a press release.
The company announced that from Monday, Dec. 30, through to New Year’s Day on Wednesday, Jan. 1, customers can score its “New Year’s Double Dozen” deal for $20.25. While the deal is running, people will be able to buy two Original Glazed dozen boxes or an Original Glazed dozen paired with either a Classic Assorted dozen or specialty dozen box.
This deal will be available in the shop and online for pickup or delivery, and there will be a limit of four per guest, according to Krispy Kreme. Those who buy the double dozen boxes or any doughnuts during this time will also receive $0 delivery, with a $5 minimum purchase.
The company will also kick 2025 off with its “$12 Dozens” deal running from Friday, Jan. 3 through Sunday, Jan. 5. Guests will be able to buy a Original Glazed or Classic Assorted dozen doughnuts for $12 in shop, drive-thru and online for pickup or delivery. This deal also is limited to four guests.
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This comes a few weeks after the company filed a report with the Securities and Exchange Commission after it said that it was hit with a cyber attack.
In the filing, the company said that it was “experiencing certain operational disruptions” in relation to its website, “including with online ordering in parts of the United States.”
The company said it was notified of “unauthorized activity on a portion of its information technology systems” on Nov. 29, and said it was working with “external cybersecurity experts” in order to “respond to and mitigate the impact from the incident” and restore online ordering. It also said that federal law enforcement was notified of the incident.
The doughnut company has already had a busy year, announcing in October that it would partner with McDonald’s to sell some Krispy Kreme products at their locations.
The companies announced select locations in Chicago would start serving doughnuts in October, with a plan to extend to 1,000 McDonald’s restaurants by the end of 2024 and eventually to 12,000 locations by the end of 2026.
Krispy Kreme is no stranger to deals. It also launched a buy-one-get-one deal for 13 cents in October its deal for customers to celebrate Friday the 13th.
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