Kim Kardashian knows how to have a little fun in the name of fashion!
The multi-hyphenate, 44, showcased her comedy skills for a hilarious new SKIMS advertisement released on Tuesday, Feb. 11.
The video begins with a photo of Kardashian wearing a set of glittery wings in front of a brown background as the words “SKIMS Fairy Butt Mother” appear on screen.
After the image disappears, a woman sitting on a yoga mat asks, “Why is everything so hard?”
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Kardashian then magically appears and tells her, “Come on now. Stand up.”
“I know. I know. I should stand up. I should work for the body that I want, but I just can’t. I’m doing so much already. I’m getting protein. I’m eating healthy. I drink so much water, ” the woman tells the SKIMS co-founder and chief creative officer.
“I get my hair dyed,” the woman continues. “I’m cold-plunging. I work and socialize. I just can’t do it anymore. Can’t there just be one thing in life that’s easy? Can’t there just be one thing, Kim Kardashian?”
After the beauty mogul declares that she’s “not Kim,” the woman hilariously asks if she’s her sister Khloé Kardashian.
“No, I am Kim, but today I’m also your fairy butt mother,” Kardashian tells her while expressing that she’s there to make one thing on her list of concerns easier.
It is then that Kardashian explains that with SKIMS’ new shapewear, “you can get a butt, boobs and amazing curves immediately.”
She uses her wand to magically put the shapewear on the woman who, in response, joyfully says, “Thanks, fairy butt mother.”
The clip ends with Kardashian reminding the woman to get eight hours of sleep as a voiceover of her saying, “SKIMS shapewear: because one thing should be effortless,” plays.
According to a press release, SKIMS’ The Ultimate Butt collection, coming out Thursday, Feb. 13, “introduces nine all-new styles expanding across best-selling collections, including SKIMS Ultimate Bras, SKIMS Body, SKIMS Ultimate Body, and SKIMS Smooth Layers.”
Kardashian shared in a press release statement that she loves “being able to push boundaries and bring humor to our campaigns.”
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“We love showing how looking and feeling your best should be as simple and easy as putting on SKIMS,” her statement added.
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