Kendall Jenner ditches her bikini top in smoldering swimsuit campaign

Kendall Jenner is ready for summer.

The model showed off her bikini bod on Instagram on Thursday, sharing a carousel full of snaps from her June 2024 partnership with Italian beachwear brand, Calzedonia. 

In the rump-forward photos, the model, 29, poses poolside in the brand’s Light Reflections triangle bikini top ($50) and matching tie-side thong bikini bottoms ($35).

She alternates between ditching her top and bottom and, in one ultra-skimpy snap, Jenner strips down to show off her bare behind, which is ever so slightly covered by a white towel.

Not only does the glimmering swimsuit — made from metallic-effect fabric — cost less than $100, but both the top and bottoms feature adjustable snaps and ties for ultimate comfort.

Fans and friends had a field day in the comment section, where they gushed over Jenner’s stunning campaign shots.

“😍😍😍😇,” wrote the reality star’s bestie Gigi Hadid. “Gorgeous,” added stylist Veneda Carter.

On fan asked, “Do u realize you are the prettiest girl on the planet?”

Meanwhile, another fan stirred the pot, writing, “u know she had to post a contra to these bad bunny pics 😏” — referring to Jenner’s ex-boyfriend, who starred in a new, steamy Calvin Klein underwear campaign earlier this week.

On Monday, the Puerto Rican singer similarly stripped down, showing off his ripped physique and many tattoos while rocking the brand’s new Icon Cotton Stretch underwear collection — and fans, of course, went wild.

“Can someone come over and resuscitate me? Cause I’m DEAD.” one wrote under Bad Bunny’s carousel post. Another user added, “I’m literally hyperventilating.”

Someone else joked, “A few million phone screen savers have just been changed 😂.”

The brand’s comment section looked no different — aside from a few hundred fans sharing their gratitude to the team for choosing the “EoO” singer as their latest celebrity model, following in the footsteps of heartthrobs Jeremy Allen White and Michael B. Jordan, to name a few.

Plus, Jenner herself has posed for the iconic underwear brand, ditching her top in a multiple campaign shoots over the years.

Perhaps one day the former couple can team up for a sure-to-be viral campaign.