If you’ve ever wanted to share your bodily fluids with Jason Kelce, urine luck.
The former Philadelphia Eagles center is asking fans to send in their pee to help cool AI data centers in a bizarre campaign between his Garage Beer brand and beverage company Liquid Death.
You read that right.
Garage Beer, the beer company co-owned by Jason, 38, and his brother, Kansas City Chiefs tight end Travis Kelce, released an ad on Tuesday, August 18 in which Jason sings about fans sending him their urine.
The ad begins with Jason making his own donation as he explains to viewers, “AI data centers waste millions of gallons of water. That’s why Liquid Death and Garage Beer decided to team up: We want your pee … to cool these data centers.”
In the background, you can hear what sounds like a waterfall cascading into Jason’s personal collection jar.
Jason then breaks into song and, inspired as his effort was, it appears unlikely his sister-in-law, Taylor Swift, helped him compose “We Need Your Pee (Jason’s Version).”
“We want your pee, please give us your pee. Let’s pee on computers together,” Jason sings as he walks in a field alongside Liquid Death’s mascot, Murder Man. “‘Cause we need lots of pee, endless gallons of pee. Join our important endeavor. We want your pee, please give us your pee. Let’s pee on computers together to save humanity, we want your pee.”
While Jason probably shouldn’t expect the contributions to start flooding his mailbox, the campaign is highlighting an important issue. There are more than 4,000 data centers operating in the United States and each one can consume up to 5 million gallons of water per day. Urine is estimated to be between 91 and 96 percent water, according to the Cleveland Clinic, and humans produce anywhere from three to eight cups per day.
Jason’s fans can, literally and figuratively, add some hoses to the fire.
It’s also the latest stunt from Garage Beer, which was valued at $200 million in September 2025. Jason and Travis, 36, have taken on an active role in the company, according to Chief Executive Andy Sauer.
“It’s pretty emblematic on how they both operate,” Sauer told the Wall Street Journal last year. “It’s an always-on relationship. It’s two people with the same vision and belief in beer, jumping into it.”
Garage Beer launched in 2023 with the brothers coming on board in June 2024.
“People crave quality and simplicity, and Garage Beer nails both for me,” Jason said in a press release at the time. “We are light beer drinkers and Garage is the best light beer. For me, the brand fits my lifestyle, and having a few beers is a great excuse to get the neighbors together.”
Travis added, “I think everyone knows I like to have a couple beers now and then, so being an owner of Garage Beer and heavily involved in making the best light beer is exciting, man! There is nothing better to bring people together than an ice-cold beer, and for Jason and me that is what beer is all about – friends, family and fun.”
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