Taylor Swift fans are ready for a brand-new musical era — but what and when?
Swift, of course, uses the term “era” to refer to each of her past and present albums from her self-titled debut in 2006 to 2024’s The Tortured Poets Department. As she embarked on her 21-month, three-hour concert tour starting in 2023, she wanted to pay homage to each record.
“Every part of you that you’ve ever been, every phase you’ve ever gone through, was you working it out in that moment with the information you had available to you at the time,” Swift told TIME in December 2023. “You should celebrate who you are now, where you’re going, and where you’ve been.”
By the end of Eras, Swift was seemingly ready to move on. In the introduction to her Eras Tour companion book released in November 2024, Swift signed off a prologue: “See you next era … Taylor.”
Since concluding Eras the next month, Swift has been enjoying a break from the spotlight that included vacations with boyfriend Travis Kelce.
Without sharing specifics about her now-elusive 12th album — or whether the re-recordings of Taylor Swift or reputation will be released first — Swift might be leaving Us clues about what to expect (or not). Keep scrolling for a full breakdown of what some obsessive Swifties think are Easter eggs for her next original LP:
Exactly 12 in Tribute
After a 100-day social media hiatus, Swift returned to Instagram on March 22, 2025, to congratulate BFF Selena Gomez and her fiancé, Benny Blanco, on their I Said I Love You First album release.
“@selenagomez & @bennyblanco I LOVE THIS ALBUM SO MUCH,” Swift gushed via Instagram Story, sharing the Spotify cover of the LP. “OH MY GODDDDDDDDDDDD.”
For what it’s worth, Swift used 12 D’s in the last word that had fans wondering if it directly corresponds to the next LP.
A Subtle Grammys Nod
Swift’s outfit for the February 2025 ceremony also proved that exact numbers could be important. As Swift stepped out in a crimson Vivienne Westwood minidress with Lorraine Schwartz drop earrings, each earring featured 12 ruby stones.
A Clue From Travis Kelce
During a January 2025 appearance on The Pat McAfee Show, Swift’s boyfriend was asked if the new record will have any love songs. (Swift and Kelce have been dating since summer 2023, which inspired TTPD’s “The Alchemy” and “So High School.”)
“There might be a few, I don’t know,” Kelce teased that January. “There might be a few.”
While the Kansas City Chiefs tight end noted that he couldn’t say whether he’s “heard any” of the new tracks, he did reveal his excitement.
“I’ll never chime in, but I’m here to support it,” Kelce gushed. “I’m here to see where it can go, you know what I mean?”
Chains ‘Round Her Neck
During an outing with pal Gigi Hadid in September 2024, Swift sported a gold chain necklace with a “12” pendant in the center. While some fans presumed it was an upside-down “TS” for her initials, the overall Swiftie consensus was that it was the double-digit numeral.
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