Inside Jennifer Garner’s $60m business move away from acting

Jennifer Garner just made a major move. The Alias actress, who owns the organic children’s food brand Once Upon A Farm, announced on Friday that the company went public at $18 per share.

Once Upon A Farm is valued at $724 million. “This IPO really begins to cement our legacy as we move forward and try to bring this to life,” Jennifer told Forbes, minutes after her company started trading on the New York Stock Exchange. “To drive systemic improvement in childhood nutrition.”

The company was founded in 2011 by Cassandra Curtis and Ari Raz, with Jennifer joining in 2017 as chief brand officer. The same year, they brought on John Foraker, the longtime CEO of another organic children’s food company, Annie’s.

Soon after, she was given a co-founder title and a seven percent stake in the business. As of 1 pm ET on February 6, 2026, her percent ownership in Once Upon A Farm is worth $60 million.

Throughout its existence, Once Upon A Farm has increased the popularity of organic children’s food. And with Jennifer at the helm, the journey to becoming a publicly traded company looked clearer.

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“Every room we went into was people who were customers. These are bankers – and not bankers – people are buying it,” Jennifer said. “People are connecting with it. Their families trust what we have built.”

In 2025, Once Upon A Farm made $225 million, up over 40% from the prior year. Its food is sold in some 25,000 stores across the United States, including Target, Whole Foods, Kroger, Walmart, Publix, and Wegmans.

Why did Jennifer Garner join Once Upon A Farm?

Almost a decade ago, Jennifer was a mom to young children – Violet, Fin, and Samuel – and “wanted to be part of solving a problem that I had experienced as a [parent].” With her globally recognizable face and John’s business mind, the company grew exponentially.

“We were a whole new way to think about kids and baby food,” Jennifer explained. “To educate people writ large, you have to be loud. It was, like, how do we handle this? Well, we just hold hands and jump.”

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Many celebrities join companies, but few stick with them so closely. Since joining Once Upon A Farm in 2017, Jennifer has remained extremely hands on. She flies around the country attending meetings, talking to grocers, and more. 

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Parents across America rely on Once Upon A Farm to keep their kids healthy and well fed. And Jennifer is proud of that.

“We are shaping the future of food. We are changing what’s available to parents and they are here for it,” she told Forbes. “We want to be their allies from babies all the way up to big kids.”