The way young shoppers find, judge and buy clothes is being rebuilt in real time. For many Gen Z shoppers, fashion discovery doesn’t start on a retailer’s search bar anymore. It starts on a phone, inside a video, next to a creator who is already wearing the thing.
Shoppable livestreams sit at the center of that shift. They fuse social discovery, entertainment and shopping into a single feed. The result feels less like ecommerce and more like a group hangout with a shopping cart attached.
How Gen Z Fashion Discovery Moved Onto Social Feeds
You don’t always have to type product names into a store search. You’re finding fits through creators…
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