Not every NFL athlete is signing a multimillion-dollar contract to play pro football, leaving their families to supplement their income elsewhere.
âIâll just set the record straight: We have multiple sources of income that weâve built over the past seven years,â Allison Kuch, who is married to free agent Isaac Rochell, said on a November 2023 episode of her âSunday Sports Clubâ podcast. âAlso, if youâre in the NFL for seven years and you need to immediately get a job the second youâre cut, somethingâs not adding up.â
Kuch and Rochell, who welcomed daughter Scottie in December 2023, donât just rely on his NFL salary â especially while he remains unsigned. They also have her podcast, his Husband PSA merchandise and various other social media deals and endorsements that contribute to their familyâs income.
Jason Kelce, meanwhile, played all 14 seasons of his NFL career with the Philadelphia Eagles before retiring in March 2024. He also is an ESPN broadcaster and cohosts a âNew Heightsâ podcast with brother Travis Kelce. While the podcast was recently sold to Wondery for millions, Jason and wife Kylie Kelce still keep their home life relatively humble. (They share three daughters, and as of November 2024, are expecting baby No. 4.)
âWe make sure that anything that weâre doing that they feel supported by their family and friends and then also not really putting them in any places of privilege,â Kylie exclusively told Us Weekly in June 2024. â[Weâre] trying our best to make sure that when they grow up and they turn 16, they will be driving a [used vehicle]. We canât let them have a hand-me-down car at this point. Youâre not getting dadâs [Tesla] CyberTruck as your hand-me-down. You will be driving a basic model, hopefully, having to roll the windows down with a crank.â
Keep scrolling for more about the behind-the-scenes realities of the NFL and the starsâ finances:
Salary Talk
Despite players like Patrick Mahomes, Dak Prescott and Aaron Rodgers raking in the big bucks, not all NFL contracts are created equal. Retired athlete Chad Hansenâs wife, Bryce Watts Hansen, shut down the claims that âall NFL players are millionairesâ in a series of December 2024 TikTok videos.
In fact, Bryce said that the couple lives in a 700-square-foot apartment with the same beat-up couch theyâve kept since he signed his rookie contract with the New York Jets.
âHe was on eight different NFL teams, which means eight different contracts are being signed and broken,â she explained in a video. âWhen youâre on a team, it is good money â no matter [if youâre on a] practice squad or active roster, it is all good money.â
She added, âBut since contracts arenât guaranteed ⊠[once you are cut] you get nothing, especially if you sign at the beginning of the offseason and then youâre cut during the offseason. Youâre not seeing any of that money because you havenât played again and again, you havenât gone to practice.â
According to Bryce, they also spent most of his paychecks on the costs associated with moving between teams, and in addition to doctor appointments and other necessary expenses.
âThe costs really do start adding up, so you have to [decide], âWeâre not gonna buy new furniture, weâd rather spend it on something for his body or a recovery tool,ââ Bryce added. âIt ended up helping us and helping him.â
Dealing With Insurance
Like any employer, the NFL offers insurance to active players in the league.
âThey donât even get lifetime insurance,â Kuch said in a July 2024 TikTok video. âSome players who only play one game, I get it, but Tom Brady? Heâs only insured for another four years.â
Kuch is on Rochellâs plan, which ârestartsâ any time he signs with a new team.
âLast year, because my husband was employed by the Las Vegas Raiders, he got insurance for the full employment year,â she said. âSince that employment year is up, we get insurance for another five years. Every year my husband continues to play, it restarts another five years.â
So, even though Rochell was cut from the Raiders weeks before Kuch gave birth, her delivery bill was still covered by their insurance provider.
The Cost of Uniforms
According to Bryce, the athletes donât get to keep their jerseys without paying for them. She revealed in another December 2024 TikTok that Chad only purchased helmets for two of the eight teams he played for during his career.
âI think the jerseys can be up to $600 or something like that, so when [athletes] swap after the game, you have to pay for it,â she said. âHe wished he bought a helmet for a few more, but when youâre cut the last thing you want to do is buy a helmet thatâs a couple hundred dollars.â
Providing Game Day Tickets
While many NFL wives and their kids are staples at the football games, itâs not always easy to secure tickets.
âNFL tickets are not free, even if your husband or boyfriend is on the team,â Bryce said in a third December 2024 TikTok video. âThey get a set amount and they have to get them transferred from another player if they donât get enough for family members â but they also pay tax.â
According to Bryce, the tickets are scattered around the stadium in different sections next to other fans.
âYou donât get some âprimoâ front-row seat,â she explained. âAlso, when you see people in the box? Even the big players? They pay for them. They paid for those boxes, they donât get them for free.â
Travis Kelce, for his part, spent upwards of $3 million for a box at the 2024 Super Bowl for girlfriend Taylor Swift, both of their families and a slew of famous friends. The big game was played at Las Vegasâ Allegiant Stadium, which also has a âField Clubâ right on the sidelines complete with tables and bottle service.
âItâs a crazy amount of money to get one of those booths in the Field Club,â Kylie Cole, who is married to Raiders punter AJ Cole, said on Kuchâs podcast in October 2024, confirming the seats sell for approximately $30,000 per table.
Over in Los Angeles, Kelly Stafford has needed to pay for a suite to accommodate her and Rams quarterback Matthew Staffordâs four daughters.
âThereâs this section in the suite where the food is and you can sit and have a cocktail or something to eat, and my kids are sitting there coloring,â Kelly said on her âMorning Afterâ podcast in October 2024. âIâm going, âHey, thereâs a reason I bring you to these games. To be honest, this is a wasted ticket. You could do this at home, watch on TV and color.ââ
Kelly added, âAs much as I really want them to be there because I know their dad wants them there, Iâm also like, am I wasting money bringing you to these games?â
All Sorts of Fines
Many athletes have also needed to allocate part of their salaries to paying off league debts.
âYou can get fined for a lot of different things in the NFL,â Saints star Juwan Johnsonâs wife, Chanen Johnson, said in an October 2024 TikTok video. âThe fines come from either the NFL itself or from your team specifically, like if youâre late to a practice or youâre late to a meeting ⊠or do something in a game thatâs bad.â
According to Channel, Juwan has only been fined for âfailing a weight testâ for $2,000 throughout his five-year NFL career.
The year before, Rochell revealed on his TikTok that in his rookie year with the Los Angeles Chargers he was fined $30,000 for a tackle mid-game.
âEveryone in the NFL knows if you have a FedEx package in your locker, youâre getting fined,â Rochell quipped. âYouâre paying somebody. I opened it up, and sure enough, itâs $30,000. Keep in mind, at that point I was making $500 a week during training camp, so this was far more than I even made in training camp.â
A Hierarchy Among the Wives
The playerâs contracts even impact the dynamics with the playersâ spouses.
âFor wives, for sure, [thereâs a hierarchy]. It has varied team to team, but if you think of any group of 53 girls in a room, youâre not gonna get along with every single one of them,â Kuch said on âThe Viall Filesâ podcast in August 2024. âYouâre gonna gravitate toward different girls, whatever. There have been teams that [Isaac] has played for, where girls wonât give you the time of day unless your husband has a certain contract size or if heâs a veteran.â
Rochell, for his part, stated that the same hierarchy exists in the locker room too, but âitâs not as bad.â
âI think guys are chill,â he said. âBut thereâs such a difference in how much people make that itâs hard not to have that [be a thing]. Your teammate could be making 30 times what you make. If you got a guy whoâs making $4 million a game and then me â remember [I made] $7,000 every two weeks â he doesnât care about me. Thereâs no way. If heâs really worried about winning, heâs not worried about Isaac on [the] practice squad [in] his rookie year.â
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