Blake Lively has accused Justin Baldoni of inappropriate behavior on the set of It Ends with Us and sued him for sexual harassment and a subsequent smear campaign.
Months after rumors of a feud between the costars swirled online, Lively, 37, alleges in a newly filed complaint that Baldoni, 40 â who also directed the film â exhibited âdisturbingâ and âunprofessionalâ behavior on set and, after filming wrapped, deployed an extensive retaliatory smear campaign against her.
The complaint was filed against not only Baldoni but also the filmâs lead producer, Jamey Heath, as well as Baldoniâs production company, Wayfarer Studios, and its co-founder Steve Sarowitz. It was also filed against Jed Wallace, Melissa Nathan and Jennifer Abel, each of whom are named in the alleged effort to tarnish Livelyâs reputation earlier this year.
Bryan Freedman, Baldoniâs lawyer, told PEOPLE in a statement that Livelyâs complaint was to âfix her negative reputation.â He also said that her allegations are âfalse, outrageous and intentionally salacious with an intent to publicly hurt.â
Freedman also alleged that Lively caused issues during the filming of the movie, including âthreatening to not show up to set, threatening to not promote the film, ultimately leading to its demise during release.â
Baldoni added âgratuitous sexual contentâ after Lively signed onto the film, the complaint alleges
Livelyâs allegations date back to before the adaptation of the Colleen Hoover novel began filming â and before a meeting was held to put safeguards in place where Baldoni and Heath were concerned. Among her claims are that prior to shooting, Baldoni âinserted improvised gratuitous sexual content and/or scenes involving nudity into the film (including for an underage character) in highly unsettling ways.â
These changes and additions â which included âa scene in which Ms. Lively was to orgasm on-cameraâ and a âdetailed sceneâ of the younger version of Livelyâs character, Lily Bloom, losing her virginity that was not in the novel â were added without the actressâ consent after she signed on to the film, according to the complaint.
When Lively âobjected to these additions, Mr. Baldoni insisted he had added them because he was making the film âthrough the female gaze,â â the complaint alleges.
Though he ultimately agreed to remove the scenes, the director allegedly tried to keep one in which Lily and Baldoniâs character, Ryle Kincaid, orgasm on their wedding night, which he said was âimportant to him because he and his partner climax simultaneously during intercourse.â
He also âintrusively askedâ Lively whether she and her husband (the actress is married to Ryan Reynolds) also âclimax simultaneously during intercourse,â a matter Lively found âinvasiveâ and declined to discuss with him, according to the complaint.
Baldoni âimprovisedâ kisses and inquired about Livelyâs sex life, according to the complaint
During the intimate scenes that made it into the final script, Baldoni also âimprovised physical intimacy that had not been rehearsed, choreographed or discussed with Ms. Lively, with no intimacy coordinator involved,â the complaint alleges.
One such improvisation, the complaint claims, occurred when Baldoni âdiscreetly bit and sucked on Ms. Livelyâs lower lip during a scene in which he improvised numerous kisses on each take,â a scene he âinsistedâ on shooting âover and over again.â
During another scene, a slow dance between Lily and Ryle that required no sound, Baldoni, speaking as himself, âleaned forward and slowly dragged his lips from her ear and down her neck as he said, âit smells so good,â â the complaint alleges.
Baldoni âwas caressing Ms. Lively with his mouth in a way that had nothing to do with their roles,â the complaint alleges, adding that when Lively later objected to his behavior, Baldoni responded by telling her, âIâm not even attracted to you.â
Following a meeting between Lively, Baldoni, producers and Ryan Reynolds in January 2024, Wayfarer Studios agreed an intimacy coordinator would be on set âfor all scenes involving nudity and/or simulated sexâ and there would be âno more improvising of kissing,â according to the complaint.
The complaint claims Baldoni and Heath shared their own âpersonal sexual experiencesâ without consent
âDisturbingâ behavior like this continued into filming, according to the complaint, which alleges that both Baldoni and Heath shared their own âpersonal sexual experiencesâ and, at times, pressured Lively to reciprocate.
During the scene in which Lily gives birth, Baldoni and Heath âsuddenly pressured Ms. Lively to simulate full nudity, despite no mention of nudity for this scene in the script, her contract, or in previous creative discussions,â the complaint alleges.
The birth scene, for which Lively was âwas mostly nude with her legs spread wide in stirrups and only a small piece of fabric covering her genitalia,â was also âutterly lacking in standard industry protections,â the complaint claims.
The complaint also alleges that Heath showed both Lively and her on-set assistant a graphic and âfully nudeâ video of his wife giving birth â which Lively initially thought was âpornographyâ â without consent. It also alleges that the two men âinvadedâ Livelyâs privacy by repeatedly entering her trailer unannounced while she was undressed.
When Lively tried to meet with Heath to discuss Baldoniâs âunprofessional behaviorâ on the second day of filming, the complaint alleges, he âarrived unannouncedâ at Livelyâs makeup trailer while she was âtopless and having body makeup removed by makeup artists.â
After Lively said they could meet âonce she was clothed,â he insisted she allow him to enter, and she âreluctantly agreed, but asked that Mr. Heath keep his back turned,â but allegedly noticed minutes later that the producer âwas staring directly at her while she was topless.â
Baldoni and Heath displayed a âshocking lack of boundariesâ physically and in conversation, the complaint alleges
As filming continued, both Baldoni and Heath exhibited a âshocking lack of boundariesâ by entering the actressâs trailer âuninvitedâ while she was undressed or âvulnerableâ â âincluding when she was breastfeeding her infant child,â the complaint alleges.
Both Baldoni and Heath spoke âoftenâ of their âprevious pornography addiction,â and also shared their past sexual relationships in a way that Lively found âdisrespectful and disturbing,â the complaint alleges.
In one instance, during a car ride with Lively, her assistant and a driver, the director said he was âsexually abusedâ by an ex-girlfriend â which he has since spoken about publicly â before allegedly admitting to engaging in sexual conduct without consent in a past relationship.
âDid I always ask for consent? No. Did I always listen when they said no? No,â Baldoni allegedly said during the car ride, which ended with Livelyâs driver saying that he did not want her to be left alone with the director in the future.
Baldoni and Heath also âconstantlyâ hugged and touched the It Ends with Us cast and crew and, when Lively â or anyone else â âavoidedâ the contact, they âwould retaliate by becoming irritated, cold and uncollaborative,â the complaint alleges.
At one point, Baldoni also âclaimed he could speak to the dead,â telling Lively âon several occasionsâ that he had spoken to her recently deceased father, according to the complaint.
The complaint alleges Baldoni both sexualized Lively and criticized her appearance
Baldoni âoftenâ referred to women in the workplace as âsexy,â the complaint alleges. In one alleged incident, the director âpressuredâ Lively to remove her coat to reveal her onesie â which she had partially unzipped to reveal her bra â in a âpackedâ setting, and told her, â âI think you look sexyâ in a tone that made her feel ogled and exposed.â
In addition to his alleged sexual comments toward Lively, the complaint also alleges that Baldoni âwent out of his way to message criticisms of her age and weight,â including voicing worries that she âlooked old and unattractive based on paparazzi photos from the set.â
He also âroutinely degradedâ Lively by âfinding back channel ways of criticizing her body and weight,â including calling her trainer â less than four months after she gave birth to her fourth child â behind her back and implying that he âwanted her to lose weight in two weeks,â the complaint alleges.
The complaint also claims that Baldoni and Heath âdeliberately withheldâ from Lively that she had been exposed to COVID in an on-set outbreak that led to herself and her then-infant child contracting the illness.
A set of protections designed to âceaseâ Baldoni and Heathâs âon-set behaviorâ was instituted
Filming for It Ends with Us went on pause during the writersâ strike last year but, before it was set to resume, Lively laid out her complaints about the director and producer â and their âinvasive, unwelcome, unprofessional and sexually inappropriate behaviorâ â during a January 2024 meeting.
The result of the âall handsâ meeting, held to address âthe hostile work environment that had nearly derailed productionâ prior to the strike, was a list of 30 protections, including 17 that were âdesigned to require Wayfarer to cease the on-set behavior of Mr. Baldoni and Mr. Heath,â per the complaint.
Among the protections were âno more improvising of kissingâ and âno more personal, physical touching of, or sexual comments by, Mr Baldoni or Mr Heath to be tolerated by [Blake Lively] and/or any of her employees, as well as any female cast or crew without their express consent.â
Upon receiving the list, Wayfarer (which is co-owned by Baldoni) said in part, âAlthough our perspective differs in many aspects, ensuring a safe environment for all is paramount, irrespective of differing viewpoints. Regarding your outlined requests, we find most of them not only reasonable but also essential for the benefit of all parties involved.â
The complaint alleges that Baldoni instigated a smear campaign against Lively: âHe wants to feel like she can be buriedâ
The complaint alleges that ahead of It Ends with Usâ premiere in August, Baldoni, fearing that Lively would go public with her negative on-set experiences, brought on a team to protect his reputation and turn people against her, as evidenced by private texts and emails included in the complaint.
âTo safeguard against the risk of Ms. Lively ever revealing the truth about Mr. Baldoni, the Baldoni-Wayfarer team created, planted, amplified and boosted content designed to eviscerate Ms. Livelyâs credibility,â the complaint alleges. âThey engaged in the same techniques to bolster Mr. Baldoniâs credibility and suppress any negative content about him.â
In one exchange between Abel, a public relations exec, and Nathan, a crisis management expert, Abel relays Baldoniâs frustration with the teamâs initial plans for the alleged smear campaign, according to the exhibits filed with the complaint. âI think you guys need to be tough and show the strength of what you guys can do in these scenarios,â Abel told Nathan of the actor. âHe wants to feel like she can be buried.â
âOf course â but you know when we send over documents we canât send over the work we will or could do because that could get us in a lot of trouble,â Nathan replied. And, in other texts, she allegedly added, âWe canât write we will destroy her,â and, âImagine if a document saying all the things that he wants ends up in the wrong hands.â
Other texts show Baldoniâs team reveling in their success after shutting down reports of his alleged inappropriate behavior on set, with Nathan saying in October that Baldoni âdoesnât realise how lucky he is right now.â
In his statement, Baldoniâs lawyer Freedman asserted that representatives of Wayfarer Studios âdid nothing proactive nor retaliated, and only responded to incoming media inquiries to ensure balanced and factual reporting and monitored social activity. What is pointedly missing from the cherry-picked correspondence is the evidence that there were no proactive measures taken with media or otherwise; just internal scenario planning and private correspondence to strategize which is standard operating procedure with public relations professionals.â
After the complaint was filed, Lively said in a statement to The New York Times, âI hope that my legal action helps pull back the curtain on these sinister retaliatory tactics to harm people who speak up about misconduct and helps protect others who may be targeted.â
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