If you didn’t already know, Joseph Ribkoff is charting an exciting new era. Expanding its presence on UK shores, the iconic Canadian fashion label has just launched its autumn She Icons Fall 2026 campaign – fronted by none other than the endlessly stylish Elizabeth Hurley, 61.
And for those of us who view the screen icon as the ultimate style muse, there is even more to get excited about: Joseph Ribkoff has unveiled Edit 57, a new contemporary line debuting with the limited-edition Icons capsule, also carrying Hurley’s stamp of approval.
Founded in Montreal in 1957 and worn by women across more than 65 countries, the brand’s new releases mark a shift. The pieces have been designed specifically for fashion-focused women who want an effortless wardrobe that’s still eminently stylish.
In particular, the Edit 57 Icons capsule delivers sharp tailoring, functional everyday options and statement occasionwear. Among the standout products are a chiffon halterneck cocktail dress with a black, orange and fuchsia colour palette, a lace pussybow blouse that looks as good with jeans as it does pencil skirts, and a rust-hued velvet blazer and trousers co-ord.
Hurley’s role brings an irresistible energy to the launch of these campaigns. Ever since making red carpet history in that legendary slashed Versace safety-pin dress, she has remained a favoured source of style inspiration for millions of British women.
The collaboration makes perfect sense in the world of fashion – and that’s a sentiment echoed by fans of the brand online. After announcing the partnership on Instagram, shoppers have deemed it a “perfect, iconic pairing”, with one writing: “What an exciting new era for Joseph Ribkoff.”
Why Elizabeth Hurley is the blueprint for confidence
For midlife women looking to refresh their look, Hurley serves as the ultimate blueprint for confidence. She’s a big believer that growing your personal style never means playing it safe; her sartorial choices balance high-impact glamour with everyday wearability.
Her love for clothes that fit and flatter mirrors Joseph Ribkoff’s goal of bringing ease and flair into your daily rotation. Plus, there’s something for every occasion in your life, making it the ultimate place to source your capsule wardrobe, one where you can move naturally from crisp tailoring to floaty evening looks.
What makes the Edit 57 Icons capsule so special?
The new range centres on modular separates that transition smoothly from day-to-night. The launch also coincides with Joseph Ribkoff’s fresh digital upgrade where you can shop directly from the brand’s website, bringing a newly revamped online shopping experience right to your fingertips.
The brand purposefully organised the rollout into two distinct moments. The primary She Icons campaign and shoppable website debuted on 26 August, establishing the new seasonal look.
And now the Edit 57 capsule follows as its own special showcase. Crafted with high-spec materials and precision, the collection features versatile investment pieces that’ll help you nail down a fabulous, streamlined wardrobe.
Discover the Edit 57 Icons Capsule at josephribkoff.com from 9 September 2026.
Read the full article here
