Doechii’s beauty tricks are sparking a whole lotta buzz.
The rapper first caused a stir for wearing visible face tape in 2024, clarifying in a TikTok video that it’s an intentional part of her look. Along with the caption reading “addressing the face tape 😒,” Doechii shared simply: “The face tapes are there on purpose because… it’s c—.”
The musician wore face tape again for her performance at the 2025 Grammy Awards, where she took home her first trophy for best rap album.
Despite ruffling feathers on social media, face tape like Doechii’s is nothing new.
“This type of cosmetic face tape has actually been around for a long time,” Dr. Rukmini Rednam, a board-certified plastic and reconstructive surgeon, tells PEOPLE. “It has usually been used a quick fix to lift your skin or change angles on your face. The way it is designed, it is meant to be hidden, giving the effect that you might have had a surgical procedure without actually having one.”
Doechii puts a spin on the traditional uses of face tape by leaving it visible, which Dr. Rednam theorizes is the result of a changing culture.
“I think in the past people were secretive about cosmetics and procedures they’ve had because they felt that they might be judged for wanting to look different,” she explains. “Following along with the trend of celebrities being more open about their treatments, I think Doechii is happy to share that she uses this product to get a certain look without any shame or regrets.”
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Plus, with facelifts on the rise — especially in younger people — the increased popularity of face tape isn’t totally surprising.
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“Face tape is budget-friendly, pain-free, and gives instant results, making it appealing for those who want the look of a brow lift and facelift, without the commitment,” says board-certified plastic surgeon Dr. Akshay Sanan. “It’s also a gateway trend; many who try face tape may later explore more long-lasting treatments like Botox, fillers, or even surgical brow lifts and facelifts.
For longer term results, face tape can also help train muscles not to contract, adds board-certified facial plastic surgeon Dr. Prem Tripathi, MD, MPH.
“[Face tape] is becoming more popular because it is trying to mimic neurotoxin like Botox, and it is significantly cheaper,” Dr. Tripathi explains. “However, there is no solid evidence that it has long-term benefit, especially when the tape is removed unless people are training themselves to not use these muscles long-term.”
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