We’re crazy in love with Beyoncé’s angelic dress.
In an Instagram video announcing that her Cécred haircare brand is coming to Ulta, the multi-hyphenate, 43, looked like a vision, wearing a custom ivory off-the-shoulder Vivienne Westwood gown.
The dreamy crepe features a draped cowl neckline, a thigh-high slit and the British label’s hallmark corset bodice.
Beyoncé often flocks to the fashion house for custom performance looks, one standout piece being the sequin jumpsuit the late designer created for the star in 2018.
As for the clip, the Grammy-winning musician begins by mouthing “world stop” from the 2014 song “Feeling Myself” with Nicki Minaj before her glam team steps in to touch up her look.
When they exit the frame, she then mouths “carry on” from the track as a fan blows her long, luscious hair.
It concludes with a black screen featuring launch details, including, “Available exclusively at Ulta. Coming April 6, 2025.”
With Beyoncé’s upcoming “Cowboy Carter” tour, which kicks off in April, fans joke in the comment section that they can’t shell out any more money on the musician.
One person said, “Beyonce my beloved queen, I only have two kidneys”
Another was on the same page, writing, “no…YOU carry on. we are spent. see you at the tour and it better be 3 hours.”
A third user added, “BEYONCÉ WE ARE TAPPED OUT!!!! WE DO NOT HAVE ANYMORE MONEY!!!”
Meanwhile, earlier today, Cécred launched a 14k gold-plated nameplate necklace ($100) designed by celebrity jeweler Alligator Jesus in celebration of its one-year anniversary.
Beyoncé released Cécred — which is “transformation haircare for all,” according to its Instagram — last February after first teasing the brand the year prior.
In an interview with WWD, she said, “My vision for Cécred has always been to be an inclusive force of excellence, investing in research, science and testing for all hair types.
As a Black founder, there are misconceptions that we can only make products for hair like ours. Society has trained us to focus on our differences, and it’s kept us in boxes.”
While details about the Ulta drop are scarce, a rep for the beauty retailer revealed that the partnership is the largest exclusive hair brand launch in the retailer’s history.
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