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Waepril Chua has built an engaged following on Instagram, where she shares skincare advice and product-focused content. Now the Vancouver-based content creator has launched a whole new project, and it’s a world away from serums and hand cream.

She has spent years earning her audience’s trust the old-fashioned way: by trying things properly before she recommends them. She’ll sit with a product for weeks, tracking how her skin actually responds, before she ever films anything about it. Her page has featured a mix of beauty, skincare, fashion, and retail…

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