When I met Strictly’s new host Emma Willis a few months ago, she bemoaned her “stringy neck”, lamenting that every time she walks past a mirror, it’s all she can see.
To me, the 50-year-old is flawless, but when one of showbusiness’s most beautiful women is criticising her neck, you know it’s an area that’s easy to find fault with.
Emma is far from alone. Searches for “neck cream” soared by more than 60% in 2025, with this rush in attention driven by factors including a growing awareness of “tech neck” and a wider focus on maintaining firmness, elasticity and overall skin quality.
As a result, neck care has shifted from an overlooked part of…
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